Tag: marketing

Cover Your Bases: What To Think About When Starting A Health Practice

  Starting a practice of any kind is a huge investment of…

Phil Cohen

4 Healthcare Processes That Are Changing For The Better

  Healthcare is an ever-evolving industry with technology and medication seeming to…

Phil Cohen

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily…

Jonathan Catley

Brand Awareness vs. Volume-Building: It’s All in the Media

By Denise TumultyHospital marketers are being pushed hard these days. The message…

HWC Editor

10 Ways to Build a Better Physician Reputation

Even the most carefully constructed 37-page Curriculum Vitae is a sure-cure for…

Stewart Gandolf

Create Compelling Call-to-Actions for More Clicks

One website element that’s often overlooked is the call-to-action button. If you…

waxcom

The New Rules for Successful Hospital Marketing

Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success…

Stewart Gandolf

Social Media Is Bad for Relationships

It’s a proposition that was very firmly put to me recently in…

Paul Tunnah