Tag: marketing

Cover Your Bases: What To Think About When Starting A Health Practice

  Starting a practice of any kind is a huge investment of…

Phil Cohen Phil Cohen

4 Healthcare Processes That Are Changing For The Better

  Healthcare is an ever-evolving industry with technology and medication seeming to…

Phil Cohen Phil Cohen

5 Effective Ways to Market Healthcare to Millennials

In the past, it was easy to market healthcare to all age…

Dennis Hung Dennis Hung

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily…

Jonathan Catley Jonathan Catley

Brand Awareness vs. Volume-Building: It’s All in the Media

By Denise TumultyHospital marketers are being pushed hard these days. The message…

HWC Editor HWC Editor

10 Ways to Build a Better Physician Reputation

Even the most carefully constructed 37-page Curriculum Vitae is a sure-cure for…

Stewart Gandolf Stewart Gandolf

Create Compelling Call-to-Actions for More Clicks

One website element that’s often overlooked is the call-to-action button. If you…

waxcom waxcom

The New Rules for Successful Hospital Marketing

Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success…

Stewart Gandolf Stewart Gandolf

Social Media Is Bad for Relationships

It’s a proposition that was very firmly put to me recently in…

Paul Tunnah Paul Tunnah