Tag: pharma

Moving Towards Personalized Care with Healthcare’s Biggest Advocates

When my daughter Casey was born with nail-patella syndrome (NPS), the orthopedic…

Wendy White Wendy White

The Struggle for Consumer Attention: Brand-Name Drugs vs. Generics

“Is there a generic version of that?” “Is there a generic version…

Kenneth Ribotsky Kenneth Ribotsky

Research and Development in Pharma: 4 Lessons in Change

This is the eleventh blog post in a twelve part series that…

dorothywetzel dorothywetzel

Where There Is Research, There Is Hope

Attending the second annual Research and Hope Awards, run by the Pharmaceutical…

Paul Tunnah Paul Tunnah

Three Ways to Supersize Your Patient KOL Strategy

This is the fifth blog post in a twelve part series that…

dorothywetzel dorothywetzel

Does Pharma Get Social Media?

It is the perennial question that bounces around those of us who…

Paul Tunnah Paul Tunnah

Is a Daily Dose of Many Pills in Your Future?

In the hustle and bustle of our daily lives we don’t tend…

Andrew Schorr Andrew Schorr

Oral Anticancer Law: Unintended Consequence

I scratched my head when I received a letter today from Blue…

DavidEWilliams DavidEWilliams

Digital Health and the Pharmacy: A Prescription for Success

Much has been written about the emergence of digital health, the changing…

John Nosta John Nosta