By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Person-Centered HealthCare: Escape Fire, the Fight to Rescue American Healthcare
    June 7, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    drug discount cards
    Drug Discount Cards: Lifting the Veil of Secrecy
    August 28, 2013
    Latest News
    Cigarette Makers Sue the FDA Over New Labeling Rules
    July 8, 2025
    Florida Governor Rick Scott Pays $360 a Year for State Health Insurance
    July 8, 2025
    Why Profit Is Our Best Friend
    July 8, 2025
    Individual Mandate: Can PPACA Survive Without It?
    July 8, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Targeted Local Medical Marketing: Quickly Build Your Online Presence
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Targeted Local Medical Marketing: Quickly Build Your Online Presence
BusinesseHealth

Targeted Local Medical Marketing: Quickly Build Your Online Presence

Jonathan Catley
Jonathan Catley
Share
5 Min Read
Targeted Local Medical Marketing, Local Search Engine Marketing, Online Healthcare Marketing
SHARE

People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part of some compelling and educational content, they might get a number of inquiries.Targeted Local Medical Marketing, Local Search Engine Marketing, Online Healthcare Marketing

Contents
Targeted Local Marketing (TLM)How Important is Local Search?Local Search is Common for Patients to UseLocal Search is AffordableMeasure Results

People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part of some compelling and educational content, they might get a number of inquiries.Targeted Local Medical Marketing, Local Search Engine Marketing, Online Healthcare Marketing

For healthcare sites, this broad approach may be undesirable, unless you are Doctors without Borders, WebMD or the Mayo Clinic. Your healthcare facility will not turn up within the first ten pages of a results page for an inquiry on dermatology services. Even if you do show up within the first ten pages, these results are nationwide and none of your hits will convert to real patients in your office.

What you need is a technique called Local Search Engine Marketing or Targeted Local Marketing.

More Read

Microsoft Aims to Transform Healthcare Using Artificial Intelligence and Machine Learning
Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations
First U.S. Insurer to Build Medical School
What’s Your Patient Navigation Strategy?
New Ways to Get (and Stay) Healthier

Targeted Local Marketing (TLM)

A well-run TLM campaign has a terrific return on investment (ROI). The primary reason is that you only pay when someone responds to your ad and clicks through to your website (known as paid search or PPC (pay-per-click)).

To get the highest possible return for a hospital or physician practice, focus your digital presence locally. There is no reason for your facility to show up in search engine result pages (SERPs) for someone looking for a gastroenterologist in California when your practice is in Boston.

By strategically placing on your website and microsites/landing pages local information, such as “two blocks from Faneuil Hall Marketplace” or “near the Boston waterfront”, it will help increase your organic rankings and visibility in searches performed for Boston gastroenterologists.

How Important is Local Search?

Local Search is Common for Patients to Use

In 2012, every month there were 16 billion searches done on the Internet. One of three was searching for local products and services. In addition, more than 40 percent of all mobile device searches are for local business and service providers.

For people who use the Internet for finding businesses, nine out of 10 are searching locally. Moreover, 97 percent of them click on a provider that shows up on the first page of results.

Local Search is Affordable

There are two options for Local Search, free and paid. No business can sustain a marketing effort only on free sites, but they do bring the total investment in Local Search Marketing down and increase the ROI. For example, Google+ Local is a program by Google that allows a medical practice to write a brief description, include the address, phone number and a free link to the website. Bing, Microsoft’s search engine has a similar system.

Both of these search engines, which cover about all searches on the Internet, also have paid advertising programs (Google AdWords and Bing Ads).

Measure Results

You must check the results of your Local Search Marketing Campaign. There are programs available that give you metrics concerning the number of conversions, call tracking by phone number called, Web-Form submission tracking, and details on clicks per day by time of day, day of week, from which ad the click originated and more information that allows for the fine-tuning of your campaign.

Local targeted marketing can be more efficient than traditional marketing channels (TV, Radio, Print), as it only reaches people you specifically target based on: radius to a location, zip codes, keyword search terms, etc…. Not only are you able to target based on geography, but you are not waisting media spend on impressions (people who see your ad, billboard, commercial, etc…) that are not interested in your services. Think of it as targeting potental patients who are raising their hand asking for more information about your services. 

A proper run targeted local marketing program offers many benefits that traditional marketing channels cannot, but the highest on the list for me is the ability to geo-target prospects who are in the moment of interest.

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Health Care Buzz Today
Business
July 8, 2025
As We Mature (age), Things Change…
Orthopaedics
July 8, 2025
FDA Approves Roche (Genentech) Skin Cancer Drug–Zelboraf
Business
July 8, 2025
Smart Money on Pfizer?
Business
July 8, 2025

You Might also Like

Image
Global HealthcareMobile Health

Mobile Health Around the Globe: 10 Best Tools to Boost mHealth Initiatives in Africa: Part II

September 10, 2012
cybersecurity options for hospitals
BusinessHospital Administration

Should Hospitals Use SASE or Traditional Network Security?

January 4, 2023

Should You Trust Your Doctor More Than Wikipedia?

June 3, 2014

Socioeconomic Factors Crucial for Provider Performance Measurement in a Value-Based Paradigm

February 12, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?