By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Media Begin Focus on Next Iteration of ACA
    December 13, 2012
    Washington State Care
    Using Homecare for Positive Change in Healthcare
    August 14, 2017
    Do Electronic Health Records Reduce Malpractice Claims?
    February 2, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Turn Your Medical Device’s User Manual into an Online Marketing Tool
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Turn Your Medical Device’s User Manual into an Online Marketing Tool
BusinessMedical DevicesTechnology

Turn Your Medical Device’s User Manual into an Online Marketing Tool

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Medical Device Marketing, Online Marketing, Customer Engagement
SHARE

Education is one of the tried and true tools of any medical device marketer. Putting your product into the hands of a potential user and showing him or her how a device benefits patients is one of the most powerful marketing tools available.Medical Device Marketing, Online Marketing, Customer Engagement

Education is one of the tried and true tools of any medical device marketer. Putting your product into the hands of a potential user and showing him or her how a device benefits patients is one of the most powerful marketing tools available.Medical Device Marketing, Online Marketing, Customer Engagement

In-person training is effective, but not always practical. Technology, however, has made it easier than ever for medical device marketers to make available educational materials that can help sell a product.

A device’s manual can be a very effective marketing tool, but is often-overlooked as a marketing tool. Medical device marketers spend countless hours developing slick brochures, pamphlets, and Web copy, but physicians often require more in-depth information than can be conveyed in a brochure. The user manual can usually answer these questions and boost a client’s interest in the product.

More Read

January 9-12, 2012 OneMedForum San Francisco
Digital Patient Privacy Loss in EHRs and Other Health IT Systems
Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine
How Rapid Blood Testing Solves Blood Lab Wait Time Issues
Using Kinect and a Tablet to See Inside Your Skull

Showcasing a well-written user manual on your product’s website gives physicians critical information on the specs of a device and whether the device will work with their practice. Marketers should always make a medical device’s manual easily accessible on a product’s website. This content adds value to your site, establishing the device’s website as a resource for quality information.

All user manuals, however, are not created equal. User manuals should always be readily available on a product’s website, even if they are not particularly well drafted. If a manual is well-written, however, you should consider giving the manual a more prominent treatment on your website and using it as a marketing tool.

How to evaluate a user manual

Medical device marketers should take time to evaluate the device’s manual before devoting too much website real estate. If the manual has not yet been drafted or can be revised, the FDA offers an excellent guidance on how to craft a readble, high-quality user manual.

If the manual has already been drafted, however, here are some criteria you should use when evaluating the existing user manual:

  • Audience

Will the device be used primarily by medical professionals or will it also be used by lay people in the home? Is the language suitable for that audience?

  • Organization

Is there a clear table of contents? Is the contents logically organized and information easy to find?

  • Warnings

Are warnings and other critical information clearly communicated in the beginning of the manual? Does it accurately describe the proper conditions for use? Are there summary pages with all critical information?

  • Illustrations and tables

Are illustrations clear and easy to understand? Do they clarify difficult-to-explain procedures?

  • Index

Is there an alphabetical index with relevant topics?

Put yourself in the position of a medical professional who is considering using this device in his or her practice. Test the manual to see if you can easily gain information a potential client would want.

If your device’s manual clearly and quickly answers clients’ frequently asked questions, it is a valuable resource for clients that should be prominently featured on your website.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

Business

All Our Problems in One Graph

September 16, 2011
Image
BusinessHospital AdministrationMobile HealthSocial Media

Strategy and Practice Intertwine in a New Social Media Book by the Mayo Clinic

November 20, 2012
high costs of medical care
BusinessFinance

The Costs of Being a Patient and a Doctor

November 2, 2013

Health Care Buzz Today

June 1, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?