Unknown Canadian Patients Grab Top Prize Against Web Giants

May 15, 2012
54 Views

In a competition loaded with Hollywood celebrities, heavyweights like the Clintons, web giants Google+, Facebook and others, an unknown Canadian health charity emerged victorious in the annual Webby Awards competition.

The David Cornfield Melanoma Fund production “Dear 16 Year Old Me” has set a new standard of storytelling in video by winning 2 Webby Awards, the  leading international awards honouring excellence on the Internet.

In a competition loaded with Hollywood celebrities, heavyweights like the Clintons, web giants Google+, Facebook and others, an unknown Canadian health charity emerged victorious in the annual Webby Awards competition.

The David Cornfield Melanoma Fund production “Dear 16 Year Old Me” has set a new standard of storytelling in video by winning 2 Webby Awards, the  leading international awards honouring excellence on the Internet.

The video won for Best Online Video – Public Service and Activism, and for Best Copywriting. It has been viewed almost 7 million times, in 150 countries, and in 5 languages. No other patient video in living memory has come close to this level of global social media impact.

“Dear 16 Year Old Me” is by melanoma patients who, through reflection, tell their 16 year old self some life lessons that can make an important difference in their lives.

It’s a milestone in the history of healthcare when a patient story, told by real patients, outdraws a Hollywood celebrity doctor. It’s a story that can inform practice, change patient behaviour and improve public health.

This film wasn’t supported with a mass media campaign and major sponsors. It won the hearts of millions with an authentic narrative that engages its viewers with its honesty.  It is a textbook example of the potent impact of patient stories.

Canadians have a history of listening to the patient voice. We’ve done it again and again. These voices move us and inspire us to action. Alongside other famous Canadian patient models – change makers like Terry Fox and Rick Hansen – you’re going to start seeing the name David Cornfield.

David died at 32, a young man with great promise. What he started in life is being fulfilled by his legacy, a film as inspirational and dynamic as he was, with the power to influence the actions of millions of people.

If you haven’t seen this remarkable film, take 5 minutes to watch it now: 

 

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