By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Ways How Text Messaging Can be Used as a Healthcare Marketing Channel
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 4 Ways How Text Messaging Can be Used as a Healthcare Marketing Channel
BusinesseHealthTechnology

4 Ways How Text Messaging Can be Used as a Healthcare Marketing Channel

Ken Rhie
Ken Rhie
Share
4 Min Read
SHARE

Communicating with your patients is essential to the success of any medical practice. How you set up new appointments, remind patients of upcoming appointments and manage medical questions will all have an impact on how your medical practice grows. Whether you want to communicate your policy to patients or gather more information through an online form, the ability to text message your patients is going to make your communication more efficient.

Contents
  • Share Information with Patients Through Texting
  • Automated Texts Keep Your Schedule Full
  • Share Health News Through Text Messaging
  • Build a Relationship with Your Patients

Share Information with Patients Through Texting

Online SMS is a simple and fast way to reach out to your patients. For example, if you need to close your office because of inclement weather, you can send out a bulk text message to let patients know the practice is closing for the day. If you want to let your patients know about a recent flu outbreak, you can share a link to your website or blog post that describes ways to help prevent the spread of the flu. No matter what you want to share with your patients, you can send out a text to reach your entire practice within seconds.

Automated Texts Keep Your Schedule Full

Growing your medical practice means keeping your schedule full. When a patient signs up to receive text messages, it’s easy to set up the system to send out an appointment reminder. An employee won’t have to make a call, leaving the employee open to do other work instead. In addition, when it’s time for a patient to schedule an appointment, your system can be set up to remind the patient to do this automatically. Text messaging provides your patients with a quick reminder, and the ability to cancel an appointment if necessary. When the appointment is canceled, space will be opened up for an emergency visit for another patient.

Share Health News Through Text Messaging

Text messaging is the easiest way to reach out to a wide audience. If you’ve learned about a new health technology you want to share with your patients, or you have an upcoming event you want to talk about, a mass text message will reach the widest audience. For example, you can host a flu shot clinic at your office instead of having your patients come in at random for flu shots. More of your patients will be protected from the flu when you reach out to the mobile devices that they prefer to use.

More Read

Leveraging Digital Signage for Patient Education,Marketing and Service Improvement
Wearable Technology in Healthcare
Healthcare and Technology : Garnering Interest in Your Product
Telemedicine App Development Cost & Key Features
Treating the Healthy

Build a Relationship with Your Patients

When you open up lines of communication with your patients, it is easier to build a relationship. With the ability to send you a text message, patients are more likely to ask health related questions when they come up. As a provider, you want to be accessible to your patients. Answering a text message takes less time than answering a phone call. This makes text messaging easier, yet it still enables you to communicate with all of your patients.

Text messaging gives you many possibilities when it comes to reaching out to your patients. While you can’t send out test results in a text, you can certainly send out a text message to a patient to let them know to call in for test results. General text messages sent out to all of your patients can make a big difference when it comes to new policies, scheduling, or closing your office for the day. When you want to grow your medical practice, you have to focus on the ways you communicate with your patients.

TAGGED:healthcare marketingTexting patients
Share This Article
Facebook Copy Link Print
Share
By Ken Rhie
Follow:
Ken Rhie is the CEO of Trumpia (https://trumpia.com), which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

uv protection in winter
Winter Sun Safety: Why UV Protection Matters Year-Round
Health
October 29, 2025
Nurse Scheduling Software
Evaluating 7 Best Nurse Scheduling Software
Nursing Technology
October 28, 2025
contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025

You Might also Like

The PCMH and Home Care Data: An Interview with Melissa McCormack

December 19, 2013
Image
BusinessHospital AdministrationMobile HealthSocial Media

Strategy and Practice Intertwine in a New Social Media Book by the Mayo Clinic

November 20, 2012
healthcare video marketing
BusinessMarketing

The Most Effective Instagram Features and Apps for Your Successful Healthcare Video Marketing

January 6, 2021

The Birth of an *e*-Patient

July 4, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?