By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What the London Olympics Will Teach Us About Increasing Patient Volume
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > What the London Olympics Will Teach Us About Increasing Patient Volume
NewsSocial Media

What the London Olympics Will Teach Us About Increasing Patient Volume

JohnLuginbill
JohnLuginbill
Share
2 Min Read
SHARE

What can the 2012 Summer Olympics in London teach healthcare marketers about increasing patient volume? That engagement between your hospital and patients is necessary online.

What can the 2012 Summer Olympics in London teach healthcare marketers about increasing patient volume? That engagement between your hospital and patients is necessary online. There’s a lot to learn from the London Olympic Athletes Social Media Hub. Here’s what you can expect to see from the Summer games.

The first “social” Olympics since Beijing four years ago, London will showcase the Olympic Athletes Hub, which collects the official Facebook and Twitter accounts of participating athletes. The general public will communicate with Olympians through the Hub.

This was not created for business owners to sell their products, instead, it was created as a means to engage and communicate with consumers.

More Read

Social Media and HIPAA Compliance: What Medical Professionals Should Know
3 Reasons Lawmakers Are Trying to Legalize CBD Oils
New Medical Device Keeps Donor Liver Alive Longer
Four Signs That Show You Need Rehabilitation
How to Use Facebook to Build Your Practice

Since most people access social media sites via smartphones and the UK has one of the world’s highest rankings in mobile data usage, I anticipate that the London 2012 Games will demolish a handful of world records in mobile data and social media usage.

What we can expect is timeliness, constant engagement between the fans and athletes, and an unfamiliar yet exciting angle of the Olympic Games.

This angle will give people around the world an opportunity to feel close to the athletes and present at the events. Simply access the Hub and follow the #London2012 hashtag to stay informed on the latest happenings in London. What this tells us about the world today is that people want insight, often personal insight — from athletes, to doctors to celebrities — that makes them feel like a part of a community. This is something that hospitals need to consider.

How are you engaging patients, especially those going through difficult times, so they feel a part of a community?

TAGGED:healthcare marketinghospital marketingLondon 2012 Olympics
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

The Week in Health Care

April 2, 2012

3 Healthcare Users Who Get Pinterest Right – And What They Can Teach You

January 15, 2014
Picture
NewsSpecialties

ALS Community and Innovation in Medicine

May 7, 2013
hospital marketing questions
BusinesseHealth

5 Questions to Ask About Your Hospital Marketing Plan

May 9, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?