By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What Patient Centricity Means to Marketers
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > What Patient Centricity Means to Marketers
Business

What Patient Centricity Means to Marketers

Pam Todd
Last updated: January 8, 2014 9:11 am
Pam Todd
Share
5 Min Read
4086100309_712df75328
SHARE

4086100309_712df75328In 2011, when Lilly and Disney teamed up to create a series of books for kids with type 1 diabetes, they chose to distribute them exclusively through doctors’ offices.

4086100309_712df75328In 2011, when Lilly and Disney teamed up to create a series of books for kids with type 1 diabetes, they chose to distribute them exclusively through doctors’ offices. That changed after a meeting with the online diabetes community last May, according to Medical, Marketing and Media.

The books were being distributed through pediatric endocrinologists’ offices.  But the diabetes bloggers pointed out that many caregivers were receiving treatment through a pediatrician or adult primary care doctor.

To make things simpler, Lilly and Disney decided to digitize the books and offer them on a website, t1everydaymagic.com; along with recipes for families with type 1 diabetes and a collection of patient story videos. Coco and Goofy’s Goofy Day is available complete with an audio read-along and there are more books coming soon. 

More Read

Health Care Reform and Other Health Care Innovations – Regina Herzlinger Speaks From Harvard
The Undeniable Hemostasis Opportunity
Match Day Looms, Can Primary Care Once Again Show Gains?
NCOA Publishes 10 Senior Scams to Beware
Medicare Advantage: The Coming Tsunami

Good for Lilly and Disney for listening to the community and good for you if you keep this lesson in mind as you plan how you’re going to spend your budget in 2014. Patient centricity means putting patient needs and preferences not only at the center of treatment development, but also at the center of your marketing strategy, content creation, touch point mapping, and your plans for creating new resources.

Writing on the ePatient blog last November, Casey Quinlan proposed the following manifesto for the ePatient movement:

“Nothing about us without us. If you’re planning a healthcare industry event that is focused on patient engagement, patient-centered design, patient-centered care, patient-centered technology, or touches on patient care in any part of the healthcare setting or system, you have to include patients on your program or be judged ‘Patients Excluded.’”

Here are some ways you can place yourself firmly in the “patients included” camp.

Listen First

Remember what Grandma told you: “You have two ears and one mouth, so listen more than you speak.” In rare diseases, you will find people not only willing but anxious to help you understand their needs if you are willing to listen. Many of them have taken a long, arduous, and lonely journey to get where they are today and the experience has given them a strong drive to help others. They will happily share their stories, complete surveys, and provide feedback if it means that someone else will benefit.

Ask One Key Question

‘How can I help you?’ is always a good place to start when it comes to creating resources. In rare disease communities, there is no shortage of ways to help. It’s hard to imagine how hectic it can be to manage life with a rare disease unless you’ve had to do it yourself. Juggling doctors’ appointments, working with insurance companies, and mastering complex treatment regimens are daily challenges for many rare disease caregivers and patients. Help them do any one of these things and your community will take notice. And remember the ePatient manifesto, “Nothing about us, without us.”  There are few things more meaningful to someone looking for a helpful resource than knowing it was created with the help of patients and caregivers who understand what they’re going through.

Offer Support

Because you provide much needed treatments to rare disease communities, you are part of the healthcare team, working to provide people in your community with better lives. But there’s a whole host of ways to support patients and caregivers beyond treatment; including patient support services, help with adherence, disease awareness, education for families, friends, and employers, and information to aid diagnosis. Extending your support to the organizations that serve patients and caregivers empowers the community and multiplies your impact.

Show Respect

Rare disease patients and caregivers are the authorities on what they need and how they would like to receive it. They are some of the most courageous and generous-hearted people you will ever meet. If you demonstrate that you value their hard-won wisdom and put it to use for the benefit of all, they will enthusiastically work with you to achieve your common goals.

Photo courtesy of Howard Dickins on Flickr

TAGGED:healthcare marketingpatient-centered care
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

How to Best Manage the Good Name of a Hospital

May 8, 2016
storytelling
BusinessHospital Administration

Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine

April 12, 2016

Price Controls Can Be Deadly

November 9, 2011
Digital Marketing
BusinesseHealthSocial Media

Top Digital Platforms for Your Healthcare Marketing

March 10, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?