By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    6 Essential Strategies for Improving Your Medical Practice
    January 25, 2023
    Staying Positive While Living with Mesothelioma
    January 24, 2023
    The Many Health Benefits of Being Outdoors
    January 17, 2023
    How to Assess a Safe Placement of a Nasogastric or Nasoenteric Tube and Its Complications
    January 19, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    How to Help Teens with Depression
    April 3, 2018
    anthem logo
    Blue Cross Blue Shield Provider Anthem Hacked
    February 11, 2015
    Minimizing Nursing Injuries: A Policy-Based Approach
    Minimizing Nursing Injuries: A Policy-Based Approach
    April 14, 2019
    Latest News
    Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game
    January 25, 2023
    9 Hospitals That Have Introduced Green Initiatives
    January 25, 2023
    Why a Health Retreat Can Be the Best Medicine
    January 12, 2023
    Best Money-Saving Tips for Health Managers
    January 12, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What The CVS Healthcare Expansion Means For Medical Practices
Share
Sign In
Notification Show More
Latest News
ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology
digital dental x-ray
How Does A Digital Dental X-Ray Work?
Dental health
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Health care > What The CVS Healthcare Expansion Means For Medical Practices
Health careNewsPolicy & LawPublic Health

What The CVS Healthcare Expansion Means For Medical Practices

Jonathan Catley
Last updated: 2020/09/28 at 8:39 PM
Jonathan Catley
Share
5 Min Read
medications-cure-tablets-pharmacy-56612.jpeg
SHARE

 

CVS is doubling down on its primary care expansion, with plans to open 1,500 HealthHUB locations by 2021. Last year?s merger between CVS and Aetna represented one of the largest and most impactful that the US healthcare system had ever seen, creating a bond between the country?s largest pharmacy and one of its biggest health insurers. It?s yet to be determined whether or not that partnership is technically legal ? in fact, earlier this month, a federal hearing kicked off to decide just that.

Despite the merger?s state of legal flux, CVS just announced an ambitious, dramatic expansion that promises to transform the pharmacy chain?s way of doing business. By the end of 2021, it will launch a fleet of about 1,500 ?HealthHUBs,? an expanded version of its existing MinuteClinic sites.

A MinuteClinic typically has one to two exam rooms and focuses on low-acuity services such as colds and immunizations. HealthHUBS, on the other hand, are intended to offer more robust, everyday services, including blood draws and sleep apnea assessments.

More Read

saving money in healthcare

Best Money-Saving Tips for Health Managers

Benefits of Buying Health Insurance for Your Adults
The Perfect Routine to Maintain your Weight over the Holidays
HR Must Navigate Polarizing Views in Healthcare Workplaces
More Effective Treatment for Early Alzheimer’s on the Horizon

These expanded service offerings are largely in response to the company?s realization that many of the patients who visit its MinuteClinics do not have primary care physicians ? and indicate that CVS may be vying to fill the role.

Why HealthHUBs Have the Potential to be a Hit

One of CVS?s biggest stated goals in creating HealthHUBs is offering customers a more personalized healthcare experience, something that the pharmacy giant has previously struggled to achieve. As of now, CVS stores tend to be largely self-service, and deep personal engagement is not associated with the brand.

However, with increasing competition from Amazon and struggles with declining revenue, it?s clear that the chain is due for a facelift ? and offering full-service primary care may be just the ticket. According to CVS? chief transformation officer Dr. Alan Lotvin, the company is planning to initially target areas with high rates of chronic disease among Aetna members, while also taking competition into account.

One of the most innovative aspects of the HealthHUB model is its stated use of patient data to offer a more comprehensive and engaging customer experience. Lotvin explains that ?linking the digital and physical experience? is key to providing better health outcomes and improving patient loyalty, going on to draw parallels between what Uber, Google, and Netflix have done for their respective verticals and what he hopes HealthHUBs will do for health.

How Can Primary Care Physicians Compete?

Though the idea behind HealthHUB has the potential to be transformative, it also represents a substantial threat to smaller primary care practices. Fortunately, it?s likely that these smaller practices will have some time to formulate a game plan; rebranding a large, impersonal chain as a leading provider of personalized care will be no easy feat.

That said, in terms of convenience, CVS certainly has a leg up over independent practices. 75 percent of the population lives within four miles of a CVS, and its ability to both prescribe a treatment and fill the prescription in one location will be difficult to beat.

Conclusion

The best way for small practices to stay abreast of this new competitor is by deploying a full suite of digital capabilities. SEO, search ads, listings in online directories, an engaging and user-friendly website, and a polished social media presence can all help primary care practitioners attract and retain new patients. In addition, offering convenient features such as online appointment bookings or sleek, personalized patient portals, especially in combination with personal, compassionate care, can help independent practices stay on top.

TAGGED: Aetna, CVS, cvs health, Healthcare, medical practices, pharmacies, pharmacy

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Jonathan Catley June 26, 2019
Share this Article
Facebook Twitter Copy Link Print
Share
By Jonathan Catley
Follow:
Jonathan Catley is the Director of Sales and Marketing at MD Connect, Inc., a boutique digital marketing agency specializing in the healthcare industry. He writes about digital transformation for medical practices, hospitals, medical device companies, and clinical trials.
Previous Article A High Fiber Diet During Pregnancy May Reduce Celiac Risk In Children
Next Article How to Get Started with Volunteering to Take Care of Animals Abroad

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health January 26, 2023
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness January 26, 2023
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology January 26, 2023
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology January 25, 2023

You Might also Like

at-home genetic testing method kits
Global Healthcare

Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game

January 25, 2023
home safety tips
News

9 Tips to Minimize Injury Risks and Live Peacefully at Home

January 23, 2023
green hospitals
Hospital Administration

9 Hospitals That Have Introduced Green Initiatives

January 20, 2023
tips to quit smoking
News

Quitting Smoking: 6 Tips to Help You Kick the Habit

January 17, 2023
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?