Why Hospitals Need Social Remarketing

August 21, 2015
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Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.

Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.

That’s where social remarketing comes in. Facebook remarketing, in particular, can be extremely effective for your advertising efforts.

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.

Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.

That’s where social remarketing comes in. Facebook remarketing, in particular, can be extremely effective for your advertising efforts.

These same people who are visiting your facility’s website (as well as others) are likely spending a lot of time on Facebook. With Facebook’s Custom Audience feature, a business can target ads on Facebook to people who specifically visited your website.

Since they already visited your site in the past, your logo and ad won’t look brand new to them. This could be a great reminder for them to take a second look at your site as well as take an action such as filling out a form or calling your phone number.

To perform this remarketing campaign, you simply have to insert a Custom Audience pixel on your website; it’s a snippet of code. Your web developer should be able to do this in minutes. Once in place, people who are looking at your site are then eligible to get your Facebook remarketing ads.

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This laser-focused approach to marketing is just another way for businesses to target the right people and maximize ROI.

For additional information on Facebook’s Custom Audience potential, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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