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SEO for Dentists and Doctors: Making Google Love Your Healthcare Website — Part I

August 31, 2015 by Tyson Downs

SEO for dentists and doctors is all about getting your healthcare practice’s website to perform well on search engines like Google. If you do the right things, you can make Google fall in love with your doctor website, putting you at the top of search engine results page (SERP) and attracting lots of new patients. In this three-part...[read more]

Does Social Media Influence Rx Habits and Choices?

August 31, 2015 by Colleen Young

September 2015, #hcsmca turns 5 year old. Hosting over 230 chats, we’ve covered a myriad of topics (#hcsmca archive). So many in fact, I often wonder if we are running out of things to discuss. Getting topic ideas from #hcsmca community members and visitors helps. #hcsmca members, people and organizations bring...[read more]

12 Great Clinical Trial Finder Websites

August 31, 2015 by Joan Justice

Consider Clinical Trials!

Searching for a clinical trial is getting easier! There are several other trial finders besides the behemoth, some that are designed to be very user-friendly and some that offer toll-free numbers with specified navigators to help you with your search.[read more]

The Digital-Digital Trend in Doctor-Patient Encounters

August 30, 2015 by Stewart Gandolf, MBA

Here’s a totally unscientific marketing experiment: Look up from your smartphone (just for a moment) and scan the people at any Starbucks—or any airline departure lounge—or any street corner.It’s become a social caricature: People of all ages have their heads down with a deeply-connected gaze into the mobile, tablet or laptop device...[read more]

5 Areas Where Medical Practices Can Get Involved with Community Outreach

August 28, 2015 by Jonathan Catley

Community outreach is a powerful tool for medical professionals to market their private practice in their community. Volunteering your time or donating your services or money within your city or town provides new opportunities to form relationships with local citizens.Additionally, community service is the perfect avenue for establishing...[read more]

5 Ways Doctors Can Connect With Their Patients

August 28, 2015 by Tyson Downs

When it comes to your customer loyalty or connecting with your patients, there are so many things involved that can cause a relationship to go down the tubes.The secretary answering the phone in a less professional manner.A patient coming on the 'wrong' day. You know the day that you have patients back to back to back, and then...[read more]

The Case for Patient Video in Doctors Visits: Take a Selfie and Call Me In the Morning

August 28, 2015 by Elizabeth Zampino

The selfie culture and our desire to photo-document every aspect of our lives has started to influence healthcare as well, and patients want to be able to record their doctors visits. The concept is so prevalent that it’s making headlines in the mainstream media.[read more]

Telemedicine Reimbursement Enters the 2016 Presidential Campaign

August 27, 2015 by David Avitabile

At last, a presidential candidate has said something interesting about healthcare that doesn't involve repealing Obamacare or expanding Medicare to a single payer system. In a recent speech, Hillary Clinton advocated for expanding Medicare reimbursement for telemedicine services and for resolving the interstate licensing issue that has...[read more]

Digital Tools for Clinical Trials

August 24, 2015 by Joan Justice

The Apple Research Kit was introduced several months ago and is making headway in the world of clinical trials, facilitating clinical trial enrollment, navigation and process for patients.[read more]

Why Hospitals Need Social Remarketing

August 21, 2015 by Michael Sherman

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.That’s where social remarketing comes in...[read more]

3 Trends Shaping the Face of Healthcare Marketing

August 21, 2015 by Tyson Downs

What trends are you seeing in healthcare marketing? Today we go over 3 that are becoming more and more influential every day.[read more]

10 Ways to Perfect Your Email Marketing

August 21, 2015 by Lonnie Hirsch

Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an...[read more]