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The Best Way to Prepare to Text Physician Orders

July 27, 2016 by Tim Gee

How We Got HereBack in May 2016, the Joint Commission (JC) issued an update in their Perspectives publication describing their new position on allowing the secure texting of physician orders. (You can download a PDF of the update here.) This update reversed a position the JC laid out in 2011, “…stating that it is not acceptable...[read more]

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

July 26, 2016 by Jonathan Catley

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of success.[read more]

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

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How the Mobile Revolution Will Change Healthcare

July 22, 2016 by Rehan Ijaz

There’s no denying it, as of last year the amount of web traffic coming from mobile devices exceeded that of desktop computers. The mobile revolution is clearly upon us. It’s already changed the way we communicate with each other. But how will it change the healthcare industry?[read more]

5 Health Networks with Great Video Content

July 20, 2016 by Jonathan Catley

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.[read more]

Mid-Year Update: 4 Major Payer Trends

July 19, 2016 by Moira O'Connell

Q3 is in full swing and now is the time to look at what healthcare trends will bring us into 2017. From data security to value based payments, it has been a big year for healthcare. Here 4 of the biggest trends payers can expect to hit in Q4 and continue into 2017.[read more]

Get Your Healthcare Practice’s Website Mobile-Ready

July 19, 2016 by Practice Builders

If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.[read more]

Using Vine to Juice Up Your Hospital or Medical Marketing

July 18, 2016 by Stewart Gandolf, MBA

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook.When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s...[read more]

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3 Doctor's Telemedicine Questions Answered

July 18, 2016 by JT Ripton

There is no way around it, if you are a rural hospital then you represent one of the most endangered hospitals out there today.In fact, there are 673 hospitals that are in danger of shutting down due to financial vulnerability, with 62 hospitals shuttered since 2010, according to iVantageIndex. This is out of a total of 2,078 rural...[read more]

Why is it Important to Get Your Practice on the Social Media Bandwagon?

July 14, 2016 by Practice Builders

Statistics say that nearly 80% of US adults use the Internet and approximately 60% belong to at least one networking site. Even though healthcare providers are aware of the rising use of social media by patients, many are still reluctant to embrace it.Opportunities brought by online platforms represent a new frontier in medicine, as it...[read more]

Will Virtual Clinical Trials Revolutionize the Pharma Industry?

July 13, 2016 by Jonathan Catley

Emerging technologies have the potential to fundamentally alter how patients engage with and participate in clinical trials — is the industry ready for this change?Pfizer made a big splash back in 2011 with its announcement of the first “virtual” clinical trial. This news was significant because, for the first time, patients would have...[read more]

Top Digital Marketing Stats Every Hospital Should Know About

July 7, 2016 by Jonathan Catley

As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical marketing stats that are worth remembering.The way that patients conduct health-related research is evolving rapidly. With the advent of digital media, internet search has...[read more]

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