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eHealth

How do we achieve coordinated health care?

February 12, 2016 by Robert Rowley

Given this change in direction in how we pay for healthcare, it is important for institutions and individual clinical practitioners to have a way to share care plans with each other, and coordinate care much more seamlessly than has occurred historically. Yet, as the recent study shows, we are several years away from being able to do that. Why is this?[read more]

Opportunity Lost: When Inbound Marketing Doesn’t Work in Healthcare

February 12, 2016 by Stewart Gandolf, MBA

When opportunity knocks, you’ve got five minutes or less to answer the door or the game’s over. Consider this: The most wasteful expense in inbound marketing occurs when you fail to respond quickly…or at all.[read more]

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Healthcare IT Trends to Watch for This Year

February 10, 2016 by Dennis Hung

Although there are certainly incredible technologies being honed right now that have the power to change the healthcare industry as we know it, sometimes the most impactful technologies are the ones that seem the simplest.[read more]

Marketing Your Medical Device to Millennials? Here's Why Mobile Matters Most

February 9, 2016 by Dan Stempel

Millennials are more plugged-in than any other generation, but that doesn’t mean that just any old digital offering is going to grab their attention — to do that, you need to market to mobile.[read more]

Time for a patient-driven health information economy? – A response

February 9, 2016 by Robert Rowley

The recent article in the New England Journal of Medicine, “Time for a Patient-Driven Health Information Economy?” presents a good overview of the need for, and hurdles in achieving, a unified patient-centered data platform that can be accessed from everyone taking care of the patient. But here's my response.[read more]

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How the Healthcare Industry Has Reduced Aggravation For Patients

February 8, 2016 by Ryan Kh

The delivery of health care has changed significantly in recent years. Technological advances have made better treatment possible, while changes on the regulatory landscape and in the best practices for providing service have also had a significant impact. As a result, patients' lives are improving dramatically.[read more]

Six Strategies to Increase Patient Loyalty

February 8, 2016 by Stewart Gandolf, MBA

Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.[read more]

Must Have Apps for Nurses

February 5, 2016 by Michael Jones
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Almost every shift, I grab my phone and look up something. Whether it’s a medication I’ve never even heard of, much less given before, or a medical condition with which I am not familiar, I look to my phone to fill me in.[read more]

Apps Watch in Healthcare: Incorporating patient-generated data to assist diagnosis.

February 5, 2016 by Erica Carnevale

From time to time, we report news and perspectives on the latest in healthcare app development, and the use and potential for new apps in healthcare, and especially radiology.[read more]

Why Digital Marketing Is Your Best Bet for Recruiting Patients with Rare Conditions for Clinical Trials

February 4, 2016 by Dan Stempel
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Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators — but digital marketing techniques can help.[read more]

A Blog Post a Day Keeps Your Patients Engaged

February 3, 2016 by Jonathan Catley

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to start.[read more]

7 More Social Media Tactics That Boost Engagement

February 1, 2016 by Stewart Gandolf, MBA

Early on, more than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right?[read more]