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How to Make Your Healthcare Email Correspondence Genuine

November 24, 2015 by Michael Sherman

Without the intonations that can be heard during speech, a simple written message can come across very differently when communicated via email. Here are some trigger words to avoid when corresponding with patients online.[read more]


Addiction: The Road to Recovery After the Hospital

November 24, 2015 by Viatcheslav Wlassoff

The prevalence of addictions has risen sharply in recent years. According to the CDC, 2.5% of people over the age of 12 have illegally used drugs in the past month. Since addictions are more common than ever before, medical professionals are looking for new ways to help treat their patients. Many doctors are trying to treat addictions with the use suboxane. However, others prefer alternative treatments.[read more]

Is E-mailing with Patients a Good Idea?

November 23, 2015 by Michael Kirsch

E-mailing directly with patients has its benefits, but the practice of medicine is not yet fully wireless. There are still certain scenarios that led themselves better to an in-person visit rather than an e-mail. Check out some example case studies, and comment with your opinion![read more]

Why PPC Should Be a Long-Term Process For Healthcare Companies

November 21, 2015 by Jonathan Catley

We get it. You want leads now. Your business depends on it. When marketers often explain the differences between Pay-Per-Click advertising (PPC) and Search Engine Optimization (SEO), they’ll say that SEO is a long-term process and PPC can get you leads now. While this is true, I think it’s the wrong way to think about PPC.[read more]

Head of the DOJ's Antitrust Division Raises Concerns About Two Proposed Mega-Mergers Between Leading Health Insurers

November 20, 2015 by Katie Brant

The anticipated mergers between four leading health insurers, namely, Aetna Inc. and Humana Inc., and Anthem Inc. and Cigna Corp., are causing quite a stir among the American Medical Association (AMA) and antitrust enforcers. They view these mergers as being detrimental to competition and a possible violation of antitrust laws and principles.[read more]

Why "Visitors" is a Misleading Metric for Your Hospital Website

November 19, 2015 by Jonathan Catley

"Visitors" is a high-level metric that most hospital marketing teams measure in order to monitor website performance. However, although this metric can be useful, it can also be somewhat misleading. Focusing on this metric alone will not tell you everything you need to know about the effectiveness of your hospital's digital content.[read more]

Electronic Health Records: A New Frontier for Medical Malpractice?

November 18, 2015 by Mike Stephenson

There is no question that EHRs make data available more quickly, without having to wait for a transcriptionist or other personnel to enter the doctor’s notes into the computer. However, there is also no question that record-related errors, and therefore malpractice lawsuits, involving EHRs are on the rise. In just one year, from 2013 to 2014, the frequency of lawsuits involving EHRs doubled.[read more]


How Digital Is Transforming Employee Healthcare

November 16, 2015 by Jessica Oaks

Even as employers are shifting healthcare costs back onto employees' shoulders companies are realizing that employee wellbeing can have an impact on the bottom line. While those employees are now responsible for a greater percentage of their medical bills, technological advances are also making it easier for them to not only find and...[read more]

HIPAA Basics For Licensed Health Care Professionals: Privacy, Security, and Breach Notification Rules

November 16, 2015 by Katie Brant

The Department of Health and Human Services (HHS) recently issued a HIPAA fact sheet for health care professionals and organizations. We could all use a little refresher from time-to-time.[read more]

5 Key Elements of the Peer Review Process

November 13, 2015 by Moira O'Connell

Lately we have been talking about the importance of Independent Review Organizations (IROs) and peer reviews in the healthcare ecosystem. Today we continue this discussion and delve deep into the importance of the peer review process. So let’s take a look at the 5 core building blocks of the peer review process.[read more]


When a Health Care Business Model Disruption is Self-Destructive

November 13, 2015 by David Davidovic

Three companies - Valeant, Theranos, & Turing - have recently gained notoriety in the healthcare space. Each openly expressed their desire and plans to disrupt everything based on completely new business models - but is it working?[read more]


Who is responsible for patient engagement within pharma?

November 10, 2015 by Paul Tunnah

As someone spending a lot of time working with clients on both digital communication and patient engagement, there are often remarkable parallels between the two. Of course, patient engagement is frequently digital, but I’m talking more about the parallels in how pharmaceutical companies structure themselves to deliver in these areas.We...[read more]