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2 Medical Entrepreneurs Taking Marketing by Storm

April 30, 2016 by Dennis Hung

"The healthcare market is changing, and it will continue to change. If a new company is unable to keep a close eye on the trajectory of market trends and fit their marketing to their audience, that company will not be around for long."[read more]

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

April 29, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss the unique advantages and targeting capabilities of paid Facebook ads.[read more]

Blogging About Sensitive Topics

April 28, 2016 by Linda Dessau

I have always thought blogging is perfect for people running ‘sensitive’ businesses [such as family law and divorce], where someone may not want to admit even to themselves that they have problems. It is highly likely they will start trawling the internet for advice or to understand where they stand. A blog is a really good way to create empathy long before the reader is ready to pick up the phone.[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

April 27, 2016 by Stewart Gandolf, MBA

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases.[read more]

How Practice Managers Can Get Physician Buy-In for Digital Marketing

April 22, 2016 by Michael Nicolosi

Digital marketing isn’t a bold, risky strategy — it can be a cost-efficient and effective way to find new patients.[read more]

Doctor House Calls in the Uber Age of Patient Convenience

April 22, 2016 by Stewart Gandolf, MBA
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Fifty-plus years ago, a doctor would come to the patient about 40 percent of the time. The nearly lost practice (and nearly forgotten name) was known as “a house call,” and it all but disappeared 30 years ago. That’s changing…again…[read more]

How to Stay HIPAA Compliant When Using Social Media for Healthcare

April 21, 2016 by Gretchen Kalthoff

Regulations surrounding the use of social media within the healthcare industry can cause physicians to think that it’s a waste of time, however some providers are beginning to realize that there are actually enormous gains to be made from engaging in social media. Here, we look at how to make the most of social media within medical practice internet marketing while still ensuring HIPAA compliancy.[read more]

Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3

April 19, 2016 by Jonathan Catley

When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the record straight with hard facts and actionable solutions.[read more]

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The Value of Patient Testimonials for Doctors and Surgeons

April 19, 2016 by Jenna Cyprus
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Whether you look at it from the patient or provider perspective, testimonials are a critically important component of modern healthcare. We live in a world where customers – and in the case of medicine, patients – have access to a lot of information.[read more]

How to Market Your Practice to Millennials

April 19, 2016 by Practice Builders

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included.[read more]

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A story about the pharmaceutical industry, doctors and patients

April 18, 2016 by Paul Tunnah

As a father of two small children I am familiar with the value of a good story. Every night sees a ritual take place that is repeated in family households all over the world, where bedtime books are read to ease the passage of little people into sleep.While it can be easy as a parent to tune out once you’ve read a particular favourite...[read more]