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Five Reasons Why Physicians Need to Use Social Media

April 24, 2017 by Rehan Ijaz

Physician participation in social media is a health care imperative according to Dr. Kevin Pho, a practicing internist and the founder of KevinMD.com, a leading online health portal; however, many physicians remain skeptical about the value of social media.  At an Ethics Forum hosted by the Massachusetts Medical Society...[read more]

How Can Hospitals Make Patient Care and Medical Info Work Together?

March 17, 2017 by Rachelle Wilber

There used to be a day not very long ago when hospitals struggled in their efforts to communicate with one another in a way that benefited patient care. This is quickly changing. Consider the following four ways that hospitals can make patient care and medical information work together.[read more]

Are Virtual Doctor Visits Really Cost-Effective?

March 13, 2017 by Gary Levin

Are Virtual Doctor Visits Really Cost-Effective? Not So Much, Study Says  Consultations with doctors by phone or video conference appear to be catching on, with well over a million virtual visits reported in 2015.The convenience of “telehealth” appeals to patients, and the notion that it costs less than an in-office visit would...[read more]

4 Innovative Ways Healthcare Can Use Big Data to Improve Patient Diagnoses

February 2, 2017 by Rachelle Wilber

Below are four ways big data can be leveraged to improve patient diagnoses.Personalized TreatmentIn the past, most treatments provided to patients were developed based on studies of previous cases of a disease involving other individuals. However, thanks to the power of big data, healthcare is going to become more personalized. This in...[read more]

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Delivering Powerful SEO in Healthcare

January 26, 2017 by SocialMktgFella

When prospective patients go searching online for a local healthcare provider, your name and your practice will surface. SEO in healthcare is about managing the message they receive.[read more]

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

December 29, 2016 by Jonathan Catley

Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016.Though 2016 was a rollercoaster of a year in many respects, consumer behavior, and expectations saw perhaps the most significant changes of all. In recent years, people have become increasingly...[read more]

Why Creating an Online Community Is Important for Your Practice

December 29, 2016 by Practice Builders

When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally important to make an effort to create a community within your website and social media accounts so you can connect with your patients and potential patients.Creating a...[read more]

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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

Digital Ad Messaging Tips and Tricks for Medical Marketers

December 6, 2016 by Jonathan Catley

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for medical practices and hospitals to attract new patients has grown in step. Last year,...[read more]

4 Capabilities Every Modern Practice Management Software Must Have

December 5, 2016 by Jonathan Catley

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is the first step toward transforming patient care. But, like an old, faulty TV, antiquated clinical software can wreak havoc on your...[read more]

7 steps to get started using YouTube for your healthcare practice

December 5, 2016 by Practice Builders

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work up front. Here are some manageable steps get your healthcare channel started:1. Determine your audience. Who...[read more]

What Can Fitness Trackers Teach Us About PROs?

November 15, 2016 by Maeghan Nicholson

The health and fitness-tracking craze has taken the world by storm. There’s something about the ability to monitor your distances, speeds, incline, calories burned and heart rate that just gets the blood pumping. When I wear my Fitbit strapped to my wrist, I feel motivated, energetic, and ready to conquer the day.But where does this...[read more]