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Understanding the New Path to Treatment

May 31, 2016 by Jonathan Catley

As the traditional patient path to treatment evolves to include online health research, medical marketers must employ more sophisticated tactics to reach patients at moment they begin searching for treatment options.While print and television advertising long dominated the medical marketing space, the past 20 years have seen a momentous...[read more]

Debunking SEO Myths for Medical Websites

May 27, 2016 by Gretchen Kalthoff

Search engine optimization, or SEO, can be a complicated term. There are hundreds of theories and myths about how best to rank in search engines, and while some may have been true in the past, they are most likely out of date now. As Google updates its machine (often multiple times per year) the methods of ranking change.Read on to...[read more]

From Pilot to Policy: Lessons from e-Health Deployed at Scale

May 26, 2016 by Tim Gee

As mentioned in previous posts, the United4Health project was intended to test the deployment at scale of mobile health solutions and to integrate those telehealth services as part of the standard of care. Participants took this to heart and used the project to help tackle larger issues of policy, funding, technology, resources and...[read more]

The Three Cs of Physician Reputation Management

May 19, 2016 by Tracy Knight

Have you ever Googled your name or the name of your medical practice and observed the top-ranking search results? Well, it’s safe to say that your patients have. Recent estimates confirm that eight in 10 patients report searching online for health-related information, and some even suggest that 62 percent of patients use third-party health ratings sites to compare and select their physicians. The problem, for doctors at least, is that upwards of half don’t have a strategy or conduct activities to manage their online reputations on these sites and elsewhere across the internet. Learn how to not be silent and on the sidelines when it comes to reputation management and how to make your online presence count.[read more]

For Medical Websites, User Experience Can Matter Even More than Patient Trust

May 19, 2016 by Dan Stempel

New research suggests that easy navigation and accessibility are more important to patients than reputability.[read more]

Choosing a Different Peer Review Vendor

May 17, 2016 by Moira O'Connell

Not all Peer Review Programs are equal. Therefore, it’s important you understand the differences from one program to another, as these differences can determine the efficiency and effectiveness in how your claims process operates.[read more]

Improving Your Medical Practice's Web Presence

May 17, 2016 by Michael Nicolosi

To increase the visibility of your medical practice, building a strong “web presence” across multiple digital channels is essential.[read more]

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

May 15, 2016 by Michael Nicolosi

In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online.[read more]

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

May 13, 2016 by Jonathan Catley

This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In this article, we’ll discuss why local search optimization is critical for bolstering online visibility, and how you can use it to attract new patients in your area.[read more]

Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online

May 11, 2016 by Jonathan Catley

For healthcare marketers, tech-obsessed millennials have become the primary target for digital ad campaigns — but they're not the only demographic that’s online...[read more]


The Good, The Bad and The Frustrating: Social Security Benefits in the Digital World

May 11, 2016 by John Colvin

As a whole, we adapt to the technology that is constantly introduced into our lives. In fact, the digitization of everyday activities saves us time, effort and - in some cases - money. But every time we are asked to switch yet another aspect of our lives into the digital world, we inevitably have to wrestle with the growing pains that accompany that transition. Unfortunately for Social Security disability recipients, healthcare providers and their attorneys, many of the technical flaws associated with accessing electrical medical records are causing us some of these pains.[read more]

Now Playing on the Digital Small Screen: Healthcare Marketing

May 10, 2016 by Stewart Gandolf, MBA

“Small screen” ownership is at the mainstream level in the US. Nearly 70 percent of Americans have smartphones, according to the 2015 Technology Device Ownership report by Pew Research Center. The number has doubled in the past five years. Plus, nearly half (45 percent) have tablet computers.[read more]