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Healthcare IT Trends to Watch for This Year

February 10, 2016 by Dennis Hung

Although there are certainly incredible technologies being honed right now that have the power to change the healthcare industry as we know it, sometimes the most impactful technologies are the ones that seem the simplest.[read more]

Marketing Your Medical Device to Millennials? Here's Why Mobile Matters Most

February 9, 2016 by Dan Stempel

Millennials are more plugged-in than any other generation, but that doesn’t mean that just any old digital offering is going to grab their attention — to do that, you need to market to mobile.[read more]

Time for a patient-driven health information economy? – A response

February 9, 2016 by Robert Rowley

The recent article in the New England Journal of Medicine, “Time for a Patient-Driven Health Information Economy?” presents a good overview of the need for, and hurdles in achieving, a unified patient-centered data platform that can be accessed from everyone taking care of the patient. But here's my response.[read more]

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How the Healthcare Industry Has Reduced Aggravation For Patients

February 8, 2016 by Ryan Kh

The delivery of health care has changed significantly in recent years. Technological advances have made better treatment possible, while changes on the regulatory landscape and in the best practices for providing service have also had a significant impact. As a result, patients' lives are improving dramatically.[read more]

Six Strategies to Increase Patient Loyalty

February 8, 2016 by Stewart Gandolf, MBA

Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.[read more]

Must Have Apps for Nurses

February 5, 2016 by Michael Jones
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Almost every shift, I grab my phone and look up something. Whether it’s a medication I’ve never even heard of, much less given before, or a medical condition with which I am not familiar, I look to my phone to fill me in.[read more]

Apps Watch in Healthcare: Incorporating patient-generated data to assist diagnosis.

February 5, 2016 by Erica Carnevale

From time to time, we report news and perspectives on the latest in healthcare app development, and the use and potential for new apps in healthcare, and especially radiology.[read more]

Why Digital Marketing Is Your Best Bet for Recruiting Patients with Rare Conditions for Clinical Trials

February 4, 2016 by Dan Stempel
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Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators — but digital marketing techniques can help.[read more]

A Blog Post a Day Keeps Your Patients Engaged

February 3, 2016 by Jonathan Catley

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to start.[read more]

7 More Social Media Tactics That Boost Engagement

February 1, 2016 by Stewart Gandolf, MBA

Early on, more than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right?[read more]

Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

January 29, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring measurability, and affordability to digital marketing.[read more]

Storytelling Enhances Content, Connections and Compliance

January 29, 2016 by Stewart Gandolf, MBA

A highly successful internist we know frequently enhances his doctor-patient encounters with low-key, casual (but purposeful) chitchat. It turns out that the friendly anecdotes always have a useful healthcare punch line. He skillfully brings home a vital clinical lesson or advice wrapped in an interesting, disarming and personable story.[read more]