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The Legal Repercussions Of Tech-Based HIPAA Breaches

October 21, 2016 by Jenna Cyprus

HIPAA regulations defining the proper protocols for handling sensitive medical information have been a great boon for patients, allowing them to pursue appropriate care – confident that doctors, insurance representatives, and other involved parties will protect their privacy – but are medical professionals honoring these practices? As...[read more]

4 Reasons Data-Smart Medical Marketing is a Winner

October 19, 2016 by Stewart Gandolf, MBA

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and the larger provider practices are now willing and able to collect and use data-smart information for marketing.There was a time when only the biggest industry organizations could draw down on healthcare data...[read more]

5 Search Engine Marketing Tips for Medical Practices

October 18, 2016 by Jonathan Catley

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.The ever-increasing role of digital media in the patient path to treatment represents a huge opportunity for medical marketers looking to generate new revenue for their practices while...[read more]

Reimbursement and Convenience Fuel Virtual Healthcare Trend

October 17, 2016 by Stewart Gandolf, MBA

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare delivery has been a sluggish exception.This picture is changing, and with it, your healthcare marketing and...[read more]

Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital

October 12, 2016 by Wax Custom Communications

If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy.Here’s how: Get the word out. Let everyone know you’re on Facebook. Start by creating an easy-to-remember URL that directs visitors to your Facebook page (e.g., www....[read more]

Explore the Benefits of Creating an Online Community for Your Practice

October 11, 2016 by Practice Builders

In today’s digital world, being a member of online communities is essential for engaging patients with your brand. Establishing and maintaining online relationships via online communities is critical to the success of your practice.What exactly is an online community? An online community is an interactive platform where two-way...[read more]

OCR Cloud Computing HIPAA Guidance

October 10, 2016 by David Harlow

The latest OCR HIPAA guidance — on cloud computing — will probably not satisfy those who keep calling for an overhaul of HIPAA because it dates from an era when health records were kept on cuneiform tablets. However, they, like the rest of us, will have to learn to live with the latest guidance.Like other OCR publications (e.g., guidance...[read more]

How to Make SEO Work for Your Dental Practice

October 7, 2016 by Practice Builders

For your dental practice to succeed, you want to ensure you’re attracting new patients to your practice. But in the age of the Internet and an ever-expanding online market, it may feel like a challenge.While there is a surge of competition in the online market, there are steps you can take to ensure your practice attracts new patients....[read more]

Why SEO is the Vital Ingredient in Healthcare Website Design

October 6, 2016 by Stewart Gandolf, MBA

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often.Just the other day, a practitioner proudly asked us, “What do...[read more]

Digital Disconnect: Why Won't Clinical Trials Embrace Online Advertising?

October 6, 2016 by Jonathan Catley

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.At the end of the summer, Industry Standard Research released its Best Practices in Patient Recruitment report, in which they polled sponsors, trial sites, and CROs on a number of key...[read more]

How Technology is Driving Jobs in the Healthcare Industry

October 5, 2016 by Rick Deglado

The world as we know it has jumped onto the ever-changing ride of technology, holding fast to improved ways of living, doing, and carrying out business.The healthcare system is on that same fast-paced train, holding tight and enjoying the ride that new technology is responsible for.Throughout this article, we will focus on three main...[read more]

Want More New Patients for Your Medical Practice? Build Better Landing Pages

October 3, 2016 by Jonathan Catley

You can spend all the money in the world on your digital marketing campaign, but without quality landing pages to back up your ads, you probably aren’t going to see optimal results.So your search campaign targets all the right keywords, ensuring your ad appears at the top of the search results, reaching active patients who are ready to...[read more]

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