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eHealth

Thrive 4-7: Teaching Wellness Skills

July 23, 2015 by Janet Kennedy

Do companies and corporations finally get the importance of wellness programs for their employees? Connie Mester is betting her startup on the idea that they are. She has taken 16 years of experience in healthcare and health insurance to found a company focused on helping individuals learn how to achieve emotional wellness.[read more]

Internet Marketing and Healthcare’s Digital Decision Makers

July 22, 2015 by Stewart Gandolf, MBA

The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. Online search and social media are the starting points for most patient health journeys, and they are major influences in the selection of doctors and hospitals.[read more]

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Do Wearable Health Devices Actually Lead to Better Health?

July 16, 2015 by Rick Deglado

via Flickr

Wearable health devices are looked at as the next big frontier in technology, where many of the new and most intriguing advances are expected to take place over the coming years. While some wearables might not be taking off like some thought they would, wearable health devices are a different matter.[read more]

Glass Half-Empty? Not for MS Blogger Matt Cavallo [Podcast]

July 15, 2015 by Janet Kennedy

Matt Cavallo took it hard when he was diagnosed with Multiple Sclerosis... then he got on with living his life to the fullest. He shares his story with Janet Kennedy on the Get Social Health podcast.[read more]

Marketing Shared Appointments: Paradigm Shift in Healthcare [Podcast]

July 14, 2015 by Lonnie Hirsch

via Shutterstock

Healthcare delivery in the United States is experiencing a significant paradigm shift to find innovative ways to care for patients. Are shared appointments part of the new way of doing medicine? The benefits to patients and doctors are discussed in this podcast.[read more]

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5 Tips for Managing Technology in Healthcare

July 13, 2015 by Jessica Oaks

Technology in healthcare, or the digitization of healthcare, is a reality and one that is arguably streamlining things like patient intake, record sharing, patient tracking and treatment.[read more]

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Social Media Is Bad for Relationships

July 10, 2015 by Paul Tunnah

Social media is a way of extending a virtual handshake to the entire world and finding out who extends a hand back. It’s a way of sharing your ideas and passions on a very broad scale and finding out who agrees or disagrees with your views. It’s a way of getting to know people with very diverse views on different issues and engaging in dialogue with them around these areas. In other words, it’s at the very top of the ‘funnel’ of building relationships, especially when it comes to healthcare.[read more]

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Beyond the Buzz: 12 Ways To Search For Health-Related Content On Twitter

July 10, 2015 by Marie Ennis-O'Connor

Most people search on Twitter using the simple native search facility, but you can do so much more with Twitter's advanced search capabilities. In today’s article, I will show you twelve ways you can use this powerful search engine to search for health-related content on Twitter.[read more]

Using Social Media to Promote Your Healthcare Events

July 9, 2015 by Michael Sherman

Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public involved. While each one of these events is great and can be very insightful, none of that matters if people fail to show up.[read more]

Physician Liaison Programs - Critical to Practice Growth

July 2, 2015 by Janet Kennedy

A shocking statistic - a specialty medical practice can depend on patient referrals for as much as 60% - 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program.[read more]

Social Media and Healthcare: Creating a Healthy Relationship

June 24, 2015 by Moira O'Connell

In the realm of healthcare, consumers are taking to Google and crowd-source review websites, such as Yelp, to learn about healthcare providers and find hospitals in their area. Don’t shy away from a perfect opportunity to connect with your patients. Remember, having a strong online presence is crucial for growth in the modern healthcare world. A good social media presence generates brand knowledge and can be used to gauge patient satisfaction and boost patient loyalty.[read more]

Summer: The Best Season for Healthcare Marketing

June 23, 2015 by Michael Sherman

Instead of doing what everyone else is doing, why not use these summer months to your advantage? They’re a great way to stand out because there is less noise and traffic online. If you are a healthcare facility, why not put a health spin on trending topics or run a competitive health campaign?[read more]