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Social Video Moves that Healthcare Marketing Shouldn’t Miss

August 25, 2016 by Stewart Gandolf, MBA

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms.If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing...[read more]

How to Manage Online Reviews to Build a Positive Online Reputation

August 22, 2016 by Practice Builders

In this era of digitalization, conversations and opinions travel at the click of a mouse. People freely express their opinions and experiences through online reviews. If harnessed carefully, online reviews can have multiple benefits for your practice, from building trust, creating a positive online reputation to gathering constructive...[read more]

Zebras and oxpeckers: Why resident physicians and social media need each other

August 19, 2016 by Doximity Blog

Do you remember learning about mutualistic symbiotic relationships in fifth-grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract, wherein two distinct groups mutually benefit from the relationship in a way not possible on their own.In today’s complex healthcare jungle, a...[read more]

Millennials and Healthcare: How the Game Has Changed

August 18, 2016 by Jonathan Catley

Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments.Millennials have developed a reputation for being lazy, narcissistic, and disloyal. While this is, of course, largely untrue, it’s important to note...[read more]

How to engage your patients on social media – without violating HIPAA!

August 17, 2016 by Practice Builders

No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump when using this powerful marketing tool: HIPAA compliance.What is HIPAA, and what does it have to do...[read more]

5 medical marketing strategies that you can implement right now

August 12, 2016 by Practice Builders

When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect with patients. Most physicians don’t know where to start. But medical marketing is crucial to the success of your practice, which is why we want to show you some...[read more]

CMS regulations and Physicians

August 8, 2016 by Alex Tate

The dynamics of health IT are changing as we speak and there’s virtually nothing the community can do about it. Yes, the end of the grace period for ICD-10 codes is near and physicians are beginning to feel the impact already. The Workgroup’s survey for Electronic Data Interchange found the transition period to be relatively neutral,...[read more]

6 Best Practice Traits You Want in a Healthcare Advertising Agency

August 6, 2016 by Stewart Gandolf, MBA

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock...[read more]

Why Google's Symptom Search Is Going to Revolutionize Healthcare

August 5, 2016 by Jonathan Catley

Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics?As recently as 10 to 15 years ago, when people started feeling sick, they had approximately two or three courses of action: reach out to a family member or friend (...[read more]


Telehealth: How Companies are Managing Employees' Mental Health

August 5, 2016 by Sarah Daren

Untreated mental illness, such as depression, cost employers in America about $44 billion annually in lost workplace productivity. Fortunately, employers across America are turning to electronic mental health services to remedy this situation.[read more]

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers

August 4, 2016 by Jonathan Catley

As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations.The pace of digital innovation today is staggering — it often feels like new, transformative technologies are emerging on a near-daily basis, making the status quo from...[read more]


How Financial Barriers are Slowing Down Telehealth Adoption

August 1, 2016 by Andrew Deen

Telehealth is a modern healthcare option that is attractive to both doctors and patients for many reasons. It’s cheaper and more convenient than traditional consultations, and can improve overall quality of healthcare by connecting patients with the best physicians for their needs—no matter how far away those physicians might be.[read more]

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