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4 Innovative Ways Healthcare Can Use Big Data to Improve Patient Diagnoses

February 2, 2017 by Rachelle Wilber

Below are four ways big data can be leveraged to improve patient diagnoses.Personalized TreatmentIn the past, most treatments provided to patients were developed based on studies of previous cases of a disease involving other individuals. However, thanks to the power of big data, healthcare is going to become more personalized. This in...[read more]

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Delivering Powerful SEO in Healthcare

January 26, 2017 by SocialMktgFella

When prospective patients go searching online for a local healthcare provider, your name and your practice will surface. SEO in healthcare is about managing the message they receive.[read more]

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

December 29, 2016 by Jonathan Catley

Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016.Though 2016 was a rollercoaster of a year in many respects, consumer behavior, and expectations saw perhaps the most significant changes of all. In recent years, people have become increasingly...[read more]

Why Creating an Online Community Is Important for Your Practice

December 29, 2016 by Practice Builders

When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally important to make an effort to create a community within your website and social media accounts so you can connect with your patients and potential patients.Creating a...[read more]

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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

Digital Ad Messaging Tips and Tricks for Medical Marketers

December 6, 2016 by Jonathan Catley

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for medical practices and hospitals to attract new patients has grown in step. Last year,...[read more]

4 Capabilities Every Modern Practice Management Software Must Have

December 5, 2016 by Jonathan Catley

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is the first step toward transforming patient care. But, like an old, faulty TV, antiquated clinical software can wreak havoc on your...[read more]

7 steps to get started using YouTube for your healthcare practice

December 5, 2016 by Practice Builders

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work up front. Here are some manageable steps get your healthcare channel started:1. Determine your audience. Who...[read more]

What Can Fitness Trackers Teach Us About PROs?

November 15, 2016 by Maeghan Nicholson

The health and fitness-tracking craze has taken the world by storm. There’s something about the ability to monitor your distances, speeds, incline, calories burned and heart rate that just gets the blood pumping. When I wear my Fitbit strapped to my wrist, I feel motivated, energetic, and ready to conquer the day.But where does this...[read more]

How Does Your Medical Organization Handle Negative Feedback?

November 14, 2016 by Jonathan Catley

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.Ping! An email comes in. You open it and your face drops. One of your patients just posted a negative review on your Facebook page. What do you do next?Your instinct may be to ignore or delete...[read more]

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

November 11, 2016 by Jonathan Catley

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.The pharmaceutical industry has a crisis on its hands — clinical trials have become exponentially more expensive in recent years, a trend that’s showing no sign of slowing down....[read more]

The Potential (And Setbacks) of Telemedicine

November 10, 2016 by Rick Deglado

Imagine a world where sick patients can get a doctor’s care from the comfort of their living room and where physicians have the flexibility to set a schedule that fits their needs and the needs of their patients. For a growing number of doctors and patients, that scenario is a reality as telemedicine continues to grow.Telemedicine...[read more]

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