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eHealth

Data De-Identification - An Easier Way to HIPAA-Compliance

September 28, 2016 by Jason Wang

Creating a HIPAA-compliant product doesn’t have to be a harrowing experience, but most teams unwittingly choose the slowest, riskiest, and most challenging path to compliance. This post seeks to shed some light on a faster and simpler approach: Data De-Identification.If you take the hard path, retrofitting an existing application to...[read more]

How to Engage Patients and Gain Online Visibility

September 27, 2016 by Practice Builders

The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the Internet to make their health decisions. Before visiting a doctor for the first time, patients now conduct a thorough analysis of a physician’s online...[read more]

Using Facebook for Clinical Trial Recruitment

September 26, 2016 by Jonathan Catley

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s important they seek out channels that allow for targeted advertising, efficient scaling of...[read more]

Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence

September 23, 2016 by Jonathan Catley

Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead.Call any hospital or doctor’s office and there’s a good chance that you’ll be greeted by an Interactive Voice Response (IVR) system, designed to direct patients to relevant information...[read more]

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How Budget Cuts are Affecting Mental Health Care

September 22, 2016 by Sarah Daren

Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention Month, and the industry is fighting to raise awareness about how budget cuts affect everyone...[read more]

How Hospitals Are Using Technology to Improve Patient Access to Care

September 21, 2016 by Jonathan Catley

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those with chronic health conditions that require frequent visits to the hospital — missed...[read more]

Even More Proof That Google Deserves Your Medical Marketing Dollars

September 19, 2016 by Jonathan Catley

As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance to your medical marketing efforts.It’s safe to say that digital advertising has completely revolutionized the patient path to treatment, and nobody has...[read more]

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

September 15, 2016 by Jonathan Catley

 Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility.Businesses with multiple locations all face a similar challenge: unless they make a concerted effort to differentiate the web content on each branch’s microsite, Google...[read more]

How Hospital Marketing is Thinking Beyond the Ivory Tower

September 14, 2016 by Stewart Gandolf, MBA

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship.Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was...[read more]

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

September 14, 2016 by Jonathan Catley

As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful. We have reached an unprecedented level of digital connectivity in the modern world that is quickly changing how we consume (and retain) information. Last year, eMarketer...[read more]

A Better Patient Experience Starts With a Better Online Experience

September 9, 2016 by Practice Builders

Mobile apps, Internet consulting, social media, emails and custom websites have brought a paradigm shift in the healthcare services. Patients seek nothing less than the best – in terms of healthcare services or digital experiences.[read more]

5 Best Practices for Switching to an EMR System

September 6, 2016 by Jenna Cyprus

More and more medical practices and healthcare organizations are switching to electronic medical record (EMR) systems. EMR systems, at their most basic, are software systems designed to digitize the process of creating, storing, and accessing medical records. The advantages here are overwhelming; switching to an EMR system will save you...[read more]

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