How Hospitals Can Use Twitter’s Vine App

February 20, 2013
6 Views

Twitter, the 140-character micro-blogging service, has recently released a new video-sharing application called Vine, where users can record motion and sound clips from iOS devices and upload them through the app to share on Twitter’s social network. vine app

Twitter, the 140-character micro-blogging service, has recently released a new video-sharing application called Vine, where users can record motion and sound clips from iOS devices and upload them through the app to share on Twitter’s social network. vine app

What makes Vine different from other video-sharing services is that it has a very limited length – just 6 seconds. It then loops continuously.

With such a limited amount of time, it’s difficult to include a banner ad in your Vine video and try to monetize it. But there are a variety of great marketing opportunities that businesses, including hospitals, can use and take advantage of the application.

For example, ask patients who had a great experience to make short video testimonials supporting your hospital or medical facility. Human Resources can use Vine as a recruiting tool, showcasing doctors and nursing saying – briefly – how much they enjoy working at the facility. You can create video teasers of upcoming events going on in the hospital, such as blood drives and health education seminars.

If created properly, a Vine video campaign can humanize your hospital and quickly make you stand out from the crowd.

You may be interested

The Merger of Technology and Nutrition
Health care
0 shares193 views
Health care
0 shares193 views

The Merger of Technology and Nutrition

jaredjaureguy - May 26, 2017

The influx of technology in healthcare has revolutionized the domain. It has opened doors for new opportunities in the field…

3 Surprising Facts About the American Healthcare System
Health care
0 shares280 views
Health care
0 shares280 views

3 Surprising Facts About the American Healthcare System

Ryan Kh - May 24, 2017

The status of American healthcare has been in the news frequently over the past several months due to the new…

SEO vs Paid Search vs Social Media – Which is Better for Healthcare Marketing
eHealth
0 shares439 views
eHealth
0 shares439 views

SEO vs Paid Search vs Social Media – Which is Better for Healthcare Marketing

Rehan Ijaz - May 23, 2017

Digital media has transformed marketing practices in just about every industry. Healthcare marketing has surprisingly been affected by the digital…