By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    The Hidden Epidemic of Nursing Home Abuse
    February 16, 2021
    Smiles Make the World Go Around
    August 25, 2017
    Those Pesky Tension Headaches
    September 12, 2017
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 20, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 20, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 20, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 3 Quick Ways to Boost Your Hospital’s Social Media Strategy
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 3 Quick Ways to Boost Your Hospital’s Social Media Strategy
BusinessSocial Media

3 Quick Ways to Boost Your Hospital’s Social Media Strategy

waxcom
waxcom
Share
3 Min Read
SHARE

As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in healthcare.

As you can see from its growing popularity, social media is not a passing fad. It’s the real deal and can be a very powerful marketing tool – especially in healthcare.

Social Media Strategy Tips For HealthcareSocial media is a long-term bet, and you need time to really build out your efforts. Nevertheless, there are some quick ways for your current strategy to pay off sooner rather than later. Here are three suggestions:

Twitter

More Read

Physicians to Lead ACOs, AMA Says
Partners HealthCare Goes Global: Is It a Good Idea?
5 Questions with Dan Haley, VP of Government and Regulatory Affairs at athenahealth
Curmudgeons and Physician Branding: Dr. Russell Faust
What Small Business Thinks About Health Reform

If you’re a Twitter user, don’t just tweet using a hashtag and URL back to your site. Instead, take advantage of Twitter Cards.

Social media is visual, and Twitter Cards allow you to attach photos, videos and other media to your tweets, so they can be seen right on a user’s feed. All you have to do is add a few lines of HTML to your website, and when users tweet links to your content, there will be a card added to the tweet that their Twitter followers can see.

So the next time you tweet a healthy recipe or some other content to your followers, use a Photo Twitter Card. The attached photo will catch the reader’s attention and encourage him or her to click.

Facebook

If your strategy includes a heavy presence on Facebook, don’t just spit out information on upcoming events such as wellness fairs and blood drives. Try asking questions. Doing so creates a call-to-action that will promote engagement (a big win in social media land).

Instead of telling users about your facility’s upcoming blood drive, ask your fans what makes them the most nervous about donating blood. This gives people a reason to engage, and you a chance to talk about donor safety techniques that may make prospects less nervous.

In turn, this new comfort level will hopefully lead to an increase in donors.  At the end of the question, you can always add a link with more information on the event.

LinkedIn

LinkedIn deserves a spot in every healthcare facility’s social media strategy. It’s a great piece of “real estate” to distribute company press releases and make other business announcements such as a new hire. Healthcare-related groups are also a great way to show your expertise on a specific subject and obtain referral patients.

Being an innovator – or even an early adopter of a unique social media strategy – will definitely get the attention of your prospects. 

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Medical Advancement: Innovation to Sports Injuries Treatments

May 16, 2016

Secure Use of Social Media: Ensuring the Privacy of Protected Health

December 12, 2012
Medikidz book art
Medical EducationSocial Media

MediKidz: Super Heroes for Health Education

May 4, 2015

Report on UVA Venture Summit – First Day

March 4, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?