By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Vermont Gov. Signs Single Payer Bill into Law
    May 26, 2011
    Pharma R & D Spending is Down
    July 2, 2011
    Healthcare Spend at Historic Low
    August 8, 2011
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 3 Ways a Physician Blog Will Enhance Your Web Presence
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 3 Ways a Physician Blog Will Enhance Your Web Presence
BusinesseHealth

3 Ways a Physician Blog Will Enhance Your Web Presence

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Physician Blogging
SHARE

Most physicians are well aware that having a website is important for attracting clients to their practice. Once a physician has taken the important step of establishing a website presence, however, it may be time to step up their marketing game.Physician Blogging

Most physicians are well aware that having a website is important for attracting clients to their practice. Once a physician has taken the important step of establishing a website presence, however, it may be time to step up their marketing game.Physician Blogging

Establishing a physician blog can be a great way to drive additional traffic to your website and improve your conversion rate. Here are three compelling reasons why you should incorporate a blog into your physician’s website.

1. The rules of SEO are constantly changing

More Read

invoice factoring can help medical transcription
How Invoice Factoring Can Help Medical Transcription Companies
Are Radiologists Not Getting Paid for ED Procedures?
US News and Doximity Launch Physician Directory
Cell Phones vs. Health Care
What Do Patients Want From Social Media? And What Should They Want?

Content marketers are forever chasing Google results. The eponymous search engine is the gold standard, and physicians want to see their pages highly ranked.

Because Google is constantly tweaking their algorithm that dictates page rank, it is important for physician marketers to stay on top of the SEO techniques that work. With Google’s most recent release of Panda 4.0, content marketers will find that Google is demanding fresh, relevant, meaningful content in order to remain high in their search rankings.

A physician blog is an excellent way to produce this type of high-quality, unique content. An on-going blog allows marketers the ability to tailor their content to the ever-changing demands of Google, thus, securing a high page rank for their physician clients.

2. Blogs establish trust

While the main function of a blog is to drive traffic to a website, a blog has many other functions. One of the most important is that it establishes a rapport between the physician and patient before the patient ever steps foot in the office.

Blogs build trust in two ways:

  • They establish the physician as an authority
  • They provide meaningful information before the patient’s visit

Many patients seek information regarding their condition before they seek a doctor’s help. Providing blog content that addresses common patient concerns will organically lead patients to a physician’s website from search results. Establishing the physician as an authority and providing high-quality information to patients will lead to increased conversions from your website.

3. Blogs build your physician’s brand

Creating a physician website is usually the first step in the physician marketing playbook. Building a brand, however, involves a more holistic approach to marketing, taking into consideration every aspect of the physician’s digital marketing strategy.

The blog platform is an excellent way to promote the physician’s other marketing channels, and should be used in tandem. For example, a blog can link to a social media website (and vice versa) or to the physician’s YouTube channel.

Finally, a blog can be an excellent way to generate repeated website visits. Offering patients and information seekers the opportunity to subscribe to blog updates can be an effective way to generate additional traffic to your physician’s website. Patients will be compelled to visit the site more often is they are reminded periodically through an email blast. Blog subscriptions also allow marketers to garner more useful data from potential patients when they sign up to receive blog updates.

TAGGED:Blogging
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025
car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025

You Might also Like

obamacare and managed competition
BusinessHealth ReformPolicy & Law

How One Woman May Die Because of ObamaCare

November 11, 2013

Flu Shot at Walgreens: a Pleasant Experience

October 30, 2012

Bariatric Surgery Linked to Reduced Risk of Cardiovascular Death

January 7, 2012
Image
eHealthGlobal HealthcareMobile Health

Mobile Health Around the Globe: Cloud Can (Already) Improve Patient Care

April 8, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?