4 Ways to Raise a Clinical Trial’s Digital Profile
Recruiting patients for a clinical trial is always a marketer’s first priority.…
Is a Slide Presentation a Worthy Medical Device Marketing Tool?
How important is it to add a slide program to your marketing…
Telemedicine: Endless Possibilities for Hospital Marketers
Telemedicine is an emerging method to connect patients with physicians, hospitals, and…
Using Proxy Measures to Enhance Physician Marketing
They say it’s the little things that count. When it comes to…
Does Pinterest Make Sense for Medical Practices?
At first, the popular social media site, Pinterest, may seem better suited…
Hospital Marketing and Ebola: Communication and Education Needed
As the focus of the healthcare community in this country turns to…
The Effectiveness of SEO vs. PPC in Physician Marketing Plans
It’s bad enough that healthcare professionals have to learn medical and pharmaceutical…
Hospitals Going Concierge: Creative Marketing at Its Best
Offering concierge service is one way a hospital can kick it up…
Making a Connection: How to Humanize Physician Marketing
What does it mean to humanize your brand? It is a catchphrase…
Social Media and FDA Regulation for Medical Devices
When marketers use the term “social media,” most people immediately think of…