How to Handle Social Media Criticism

October 16, 2015
89 Views

In today’s digital world, everyone has a voice and everyone has an opinion.

While some of your social media followers may praise or thank you for the services you provide, there are always those consumers who will have something not so nice to say about you. For healthcare providers, poor reviews can be especially impactful, as 88% of consumers trust online reviews as much as personal recommendations.

In today’s digital world, everyone has a voice and everyone has an opinion.

While some of your social media followers may praise or thank you for the services you provide, there are always those consumers who will have something not so nice to say about you. For healthcare providers, poor reviews can be especially impactful, as 88% of consumers trust online reviews as much as personal recommendations.

And in the health industry, those negative reviews can have a ripple effect. As a marketing and PR team there are a variety of actions you can take to help overcome these criticisms, even if they aren’t accurate.

  1. Rise above it. No matter how hard you try, you won’t be able to change every person’s mind. Keep a positive attitude and resist the urge to argue.
  1. Stay data focused. If you do decide to pursue a conversation, always be professional and stick with the facts. A fair and factual response will resonate with most others reading the review and comments.
  1. Remain diplomatic. In most cases, the person making the comments is not talking about your organization as a whole but someone on your team. Remain neutral by taking the emotions out of the discussion. By following this diplomatic approach, you will hopefully shift their mindset – which in many circumstances can help rectify the situation.

For additional tips and best practices on how your healthcare facility or hospital should handle criticism on social media, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

The post How to Handle Social Media Criticism appeared first on Wax Communications.

You may be interested

Meeting the Challenges of a Slowing Metabolism
Medical Innovations
108 shares699 views
Medical Innovations
108 shares699 views

Meeting the Challenges of a Slowing Metabolism

Annie Qureshi - Jun 28, 2017

As we age our metabolism begins to slow. Fortunately, losing weight after forty is not an impossible task. Research has…

Why You Need a Good Night’s Sleep
News
28 shares407 views
News
28 shares407 views

Why You Need a Good Night’s Sleep

Ryan Kh - Jun 27, 2017

We should all know by now that getting a good night’s sleep is vital to our health. It is, in…

6 Ways Living Green Can Be Better for Your Health
Home Health
0 shares124 views
Home Health
0 shares124 views

6 Ways Living Green Can Be Better for Your Health

JohnHenning - Jun 26, 2017

Helen and Scott Nearing invented the concept of living green in 1954. It didn't start becoming popular until the 2010's.…