By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Person-Centered HealthCare: Escape Fire, the Fight to Rescue American Healthcare
    June 7, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    drug discount cards
    Drug Discount Cards: Lifting the Veil of Secrecy
    August 28, 2013
    Latest News
    Cigarette Makers Sue the FDA Over New Labeling Rules
    July 8, 2025
    Florida Governor Rick Scott Pays $360 a Year for State Health Insurance
    July 8, 2025
    Why Profit Is Our Best Friend
    July 8, 2025
    Individual Mandate: Can PPACA Survive Without It?
    July 8, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: A Blog Post a Day Keeps Your Patients Engaged
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > A Blog Post a Day Keeps Your Patients Engaged
Social Media

A Blog Post a Day Keeps Your Patients Engaged

Jonathan Catley
Jonathan Catley
Share
5 Min Read
doctor_computer
SHARE

doctor_computer

Contents
Why Do Blogs Matter?Addressing Their SituationGenerating Maximum Impact

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to start.

doctor_computer

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to start.

More Read

How to Handle Negative Physician Reviews and Feedback
Doctors and Social Media – Two Photos Which Could Prompt State Boards to Investigate
Does Social Media Influence Rx Habits and Choices?
HealthCare Marketing: Past, Present and Future
Learning from Children

As more and more healthcare consumers turn to the web in order to find their best options for medical care, online marketing strategies are fast becoming a non-negotiable requirement for physicians looking to keep their heads above water in the digital age. Simply put, if people can’t find you online, you’re probably going to have a hard time generating new business and holding onto your existing patients.

Maintaining a solid digital presence can seem like a lot of work, especially for small to medium practices that don’t necessarily have big marketing budgets. One of the most cost-effective and impactful ways to engage online audiences and bolster your internet lead generation efforts is with a solid content marketing strategy — and at the core of any solid content marketing strategy is regular blog publishing.

Why Do Blogs Matter?

Blog-1

From a strategic digital marketing perspective, blog publishing is all about online search engines. For example, when customers search Google for local health services — and believe me, they do — the platform’s search algorithms automatically filter the results by their pre-determined relevancy to that specific user’s query.

Sites with the most relevant and highest-quality content will end up ranking at the top of the list results. In other words, if you regularly blog on topics that your target audience is searching for, the ranking of your posts will increase exponentially.

It’s no coincidence that 82% of marketers who publish daily earn customers directly from their blog, or that 79% of marketers who maintain a blog have a positive ROI for inbound marketing, according to HubSpot. In fact, the Content Marketing Institute writes that 72% of B2C marketers across all industries have already incorporated content marketing into their digital strategies.  

Addressing Their Situation

Bullseye

That said, simply setting up your blog doesn’t necessarily guarantee success — in order to make a genuine impact, your blog posts must be credible, relevant, and genuinely informative, especially in the highly-competitive healthcare space.

Content should be written with the patient’s perspective and needs in mind, which means that you should try to avoid the “hard sell”  — it’s an instant turn off. Instead, offer your readers genuinely helpful and insightful advice, and watch your readership grow. Moreover, demonstrating your medical expertise and compassion will enhance consumer trust in your brand, which in turn will bolster peer referrals as well as web traffic to your practice’s site.

Generating Maximum ImpactMedicine

It’s no secret that for medical practices, this kind of rapport is critical. According to Nielsen, “earned media,” or information shared by family or friends, is by far the most trustworthy — in fact, people are up to 300% more likely to purchase a service when referred by someone they know and trust.

For physicians, creating high-quality content can be as simple as listening. What are your patient’s most common concerns/questions? What kinds of things do patients want to know more about, but might be difficult to track down information on?What are some simple tips that might keep them more healthy and informed?

Using digital analytics tools can provide answers some of these questions — organic search query reports let you know exactly what your target audience is searching for, and you can tailor your content accordingly with highly-targeted keywords and subject matter.

While optimizing your posts to rank high in search results is obviously key to any successful campaign, at the end of the day, your content has to be worth reading. Draw on your daily experiences with patients to keep your content relevant and useful, and you’ll quickly discover that a blog post a day keeps your patients (and their friends) coming back for more.

(Main image credit: Pexels; Christian Schnettelker/flickr; Chris Potter/flickr)

Hospital Marketing, Digital Marketing, Healthcare Marketing

TAGGED:digital marketingmedical bloggingpatient engagement
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Health Care Buzz Today
Business
July 8, 2025
As We Mature (age), Things Change…
Orthopaedics
July 8, 2025
FDA Approves Roche (Genentech) Skin Cancer Drug–Zelboraf
Business
July 8, 2025
Smart Money on Pfizer?
Business
July 8, 2025

You Might also Like

Patient Engagement Matters

February 6, 2013
Keeping-Up-With-Todays-Hyper-Connected-PatientsBIG
BusinesseHealth

Keeping Up With Today’s Hyper-Connected Patients

April 7, 2016
social networks
Social Media

Five Reasons Why Physicians Need to Use Social Media

July 8, 2025

Three Ways a Hospital Can Use LinkedIn

March 2, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?