Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital
If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy.…
Explore the Benefits of Creating an Online Community for Your Practice
In today’s digital world, being a member of online communities is essential for engaging patients with your brand. Establishing and maintaining online relationships via online communities is critical to the…
OCR Cloud Computing HIPAA Guidance
The latest OCR HIPAA guidance — on cloud computing — will probably not satisfy those who keep calling for an overhaul of HIPAA because it dates from an era when…
How to Make SEO Work for Your Dental Practice
For your dental practice to succeed, you want to ensure you’re attracting new patients to your practice. But in the age of the Internet and an ever-expanding online market, it…
Why SEO is the Vital Ingredient in Healthcare Website Design
Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing…
Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?
Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs. At the end of the summer, Industry Standard Research…
How Technology is Driving Jobs in the Healthcare Industry
The world as we know it has jumped onto the ever-changing ride of technology, holding fast to improved ways of living, doing, and carrying out business. The healthcare system is…
Why Patient Satisfaction is Key to Physician Marketing
As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward-thinking medical practices routinely put the patient/consumer at the center of their progressive planning.…
Want More New Patients for Your Medical Practice? Build Better Landing Pages
You can spend all the money in the world on your digital marketing campaign, but without quality landing pages to back up your ads, you probably aren’t going to see…
4 Ways Technology Can Increase Patient Empowerment and Improve Outcome
Advancements in healthcare have improved our understanding of diseases and how to treat them, but the largest determinants of our health are behavioral and environmental factors. Poor eating habits, physical…
