Keeping Up With Today’s Hyper-Connected Patients
Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American…
CIO Perspective: IDC Predicts Virtual Care Will Become Routine by 2018
By Robert DostieNearly 15 million Americans used telehealth services in 2015 By Robert DostieNearly 15 million Americans used telehealth services in 2015Telemedicine, telehealth, virtual care, teleradiology, telepsych – some of…
Tips for Appealing to Millennials: The New Healthcare Boom Market
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…
How to Market New Technology to Existing Patients
A surprising amount of hospitals still rely on traditional TV and print advertising as well as word of mouth referrals for marketing purposes. While these tactics are an essential part…
15 Hospitals with Great Blogs
For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. For hospitals, blogging is…
How do we get past “notification overload” in healthcare?
By Robert Rowley, MD By Robert Rowley, MDOne of the unintended consequences of moving healthcare onto Electronic Health Records (EHRs) has been an increase in time spent reviewing a much-increased…
The Consumer-Driven, Digital Disruption in Healthcare
Many believe that medical companies, technological innovations, and government regulations are driving the digital disruption in healthcare — in reality, the industry is simply scrambling to keep up with consumer demand.…
Mistakes Practices Make On Their Website and Social Media
A medical practice’s social media team and website as a whole can either fail a practice or make it successful beyond expectation. With social media and the website being the…
Is pharma industry too meek on pricing?
What were we thinking? What were we thinking?The biopharmaceutical industry has been under attack for some time for the high and rising prices of its products. Pressure has increased recently with the…
Two Truths and a Lie about Physicians and Social Media
Social media has been widely adopted across many industries as a vital component of any well-rounded digital marketing strategy, and physicians are rapidly joining the ranks. Social media has been widely adopted across many industries as…
