Best Apps for Physicians
A study by the IMS Health names Wikipedia as the “single leading source” of health care information for both patients and health care professionals. Not so surprising that our patients…
Creative Ways Hospitals Can Use Video to Build a Sense of Community
In today’s media-saturated world, video has emerged as one of the most effective content-types for connecting with consumers; the question for hospitals is not “if” it should be integrated into…
Online Video is a Pivotal Component of Hospital Research
With digitalization streaming its way into the healthcare decision-making process, hospitals need to take a proactive approach for reaching out to potential patients. Research has established that online videos play…
Why Medical Marketers Shouldn’t Forget About Bing and Yahoo
Although still Google dominates in the world of internet search, Bing and Yahoo account for 29% of the market share. Medical marketers shouldn’t underestimate the value of advertising across multiple…
How Doctors Can Help Patients Stay Positive Amidst Pain and Suffering
Doctors and healthcare workers – especially those in hospitals and emergency care settings – have a number of responsibilities. And while caring for the physical well-being of patients is obviously…
Healthcare Technology and Practices that Assist Professionals
Medicine has long been a field that has demanded its participants exhibit the highest level of professionalism. The relationship that exists between medical professionals and their patients is one of…
The Next Thing in Healthcare: Personalized Medicine
If you’ve ever been treated in a medical setting, you may have left feeling like you received the same care as everyone else. Unfortunately this is an all-too-common problem in…
Healthcare and You: 3 Legal Situations to Be Aware Of
In today's world, healthcare has become very complex. Not only does it involve questions about insurance coverage, but also questions involving patient privacy rights, prescription rules, and medical marijuana options…
Medicine Or Pseudoscience? Helping Patients Develop Health Literacy
At a time when we all have access to more information than ever before, it can be difficult to filter through all of that content to determine what’s fact and…
A Primer to Personalization in Physician Marketing
To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect. In light of the evolving…
