Why Digital Ads Are a Game Changer for Clinical Trial Enrollment Efficiency
As clinical trial sponsors continue to struggle with effective recruitment, the cost of care is soaring to new heights — here’s how digital advertising can dramatically increase trial enrollment efficiency.…
How to Take Advantage of the Medical Industry’s Underinvestment in Local Search
Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact. As the internet continues to play an increasingly important…
How House Calls have revolutionized the Healthcare Industry
House Calls...With A Phone Call It's said that everything old is new again, and health care is certainly exploring the truth of that statement. In the early days of health…
The Dos and Don’ts of Handling Elderly Patients
As people age, new concerns arise. It becomes more difficult to communicate with patients and discuss their needs in a constructive manner. The anger, sadness, confusion, and fear that comes…
How the Healthcare Industry Can Win in the Age of Digitization
Healthcare’s digital revolution is changing the industry for patients and providers. Trends such as apps, wearables, and social media engagement allow patients to discuss treatments online, keep track of their…
4 Kinds of Health Education for a More Healthy Society
A multifaceted educational approach is critical for a society to establish healthy ways of living at the earliest ages possible. The transition into a sedentary and processed food nation occurred…
How You Can Become A Positive Leader In The Healthcare Industry
Leaders tend to make the greatest innovations happen in any given field. They may make those great leaps by themselves, or they may inspire others to make those strides. Healthcare…
Blogging for Your Healthcare Practice in 2016
Like healthcare website design, blogging for your healthcare practice has new trends to follow in 2016. Whether you already have a blog for your practice or were thinking about starting…
Health and Safety Laws That Physicians Should Know About
It's inevitable. Unless your only sources of television are Netflix and commercial-free Hulu, you see pharmaceutical companies advertising their latest and greatest medical miracles all the time, especially late at…
Facebook for Doctors: Medical Practice Marketing Benefits
There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day. Not everyone, of course, but with over 150-million monthly…
