Zika Virus Legislation, Diagnosis, and Prevention: What You Need to Know
A lot has happened over the last year related to the Zika virus. As healthcare professionals, we have an obligation to keep abreast of current legislation, science, and technology related…
Top Digital Marketing Stats Every Hospital Should Know About
As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical…
Healthcare Consumerism: Marketing’s New Imperative
The concept of consumerism in healthcare delivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained…
The Right Website To Help Your Medical Practice Soar
Choosing a doctor or healthcare professional is a difficult and sometimes stressful decision for millions of patients and the practice website is the first impression for many of those who…
Speaking Up for Patient Safety
It’s happened to many of us. We show up for work, get our reports, and realize that we cannot safely perform our job under the current conditions. What can we…
5 reasons why patient engagement is critical for pharma
1. Reputation The products made by the pharmaceutical industry have saved millions and millions of lives and transformed length and quality of life all over the world. But health is…
Why Medical Marketers Should Use Patient Education as a Strategic Advantage
The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant. Today, patients are more "active"…
5 Reasons to Pursue a Career in Health Administration
A career in health administration can be a fulfilling way to combine administrative and management skills with improving patient outcomes. Health care experience, plus a master’s degree in health administration,…
How Big Data and the IoT Are Transforming Clinical Trial Recruitment
Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients. While the digital revolution has permeated the medical world…
Is Excessive Caffeine Consumption Cause for Concern in Healthcare Professionals?
Due to the growing popularity of energy drinks among the general public, there is growing concern about the health risks of over-consumption of caffeine. This is especially true in highly…
