Why Medical Marketers Should Use Patient Education as a Strategic Advantage
The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant. Today, patients are more "active"…
5 Reasons to Pursue a Career in Health Administration
A career in health administration can be a fulfilling way to combine administrative and management skills with improving patient outcomes. Health care experience, plus a master’s degree in health administration,…
How Big Data and the IoT Are Transforming Clinical Trial Recruitment
Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients. While the digital revolution has permeated the medical world…
Is Excessive Caffeine Consumption Cause for Concern in Healthcare Professionals?
Due to the growing popularity of energy drinks among the general public, there is growing concern about the health risks of over-consumption of caffeine. This is especially true in highly…
Here’s Why Primary Care Is the Future of Public Health
Public health isn’t just providing health care for low-income families and individuals. It’s largely responsible for lengthening life spans and improving health for all individuals throughout the Western world. Public…
How Has Healthcare Reform Impacted Hospitals?
Healthcare reform is causing hospitals to better manage care, increase the efficiency of their facilities and become more cost-effective. It is fair to say that this is a fluctuating scenario…
The Growing Role of Mobile in the Patient Path to Treatment
As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly. Today’s healthcare consumers are more empowered…
The Spatial Revolution: GIS in Public Health
In Hippocrates’s day, the environment was the primary cause of ill-health. Hippocrates describes in his treatise “Air, Waters, and Places” how unwholesome spaces, particularly those in cities, breed all manner…
Is Your Patient Education Strategy Outdated?
Patient Education – How Modern is Your Program To improve our overall healthcare system, we need to think about how to effectively improve each component. Patient education is a critical…
Guess the Weakest Link in Physician Marketing
What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now. Well all-right! Good…
