A Primer to Personalization in Physician Marketing
To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect. In light of the evolving…
Amazon Echo for healthcare
Alexa, what can you do for healthcare? Alexa, what can you do for healthcare? I bought an Amazon Echo this week and have been enjoying using it in…
How to Stand Out as a Healthcare Sales Professional
The cliche of the fast-talking door-to-door salesman selling vacuum cleaners has been around for decades, but snappy dialogue and schmoozing tactics won’t really cut it when it comes to today’s…
New Surgical Technologies Are Improving Healthcare Outcomes
Close to 100 million inpatient and outpatient surgeries are conducted every year. As demand for surgeries rises, medical providers are under increased pressure to reduce costs and medical errors. The…
Obama’s Precision Healthcare Initiative Ushers in a New Age of Medical Marketing
Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will soon be highly tailored to individual needs. The White House’s Precision Medicine Initiative (PMI), the key commitments of…
Compliance Does Not Equal Security: 3 Emerging Security Themes in Healthcare
Security is a serious issue for healthcare providers — and one that won’t resolve itself. With close to 100 million healthcare records compromised between January and June at a high…
5 Plastic Surgery Marketing Tactics to Boost New Patient Response
Competition among plastic surgery practices has always been tough. But the scale has reset to an even higher marker—from “tough” to “really intense”—as individual providers and medical groups are serious…
MACRA: a rule worth learning
Introduction to MACRA Those of us that work closely with clinicians or simply work in healthcare have no doubt heard of the total revamping of Medicare (Part B) clinician payments…
Tips & Tricks for Faster Recovery with Technology
Technology has optimized processes in a multitude of industries, especially in the medical and healthcare industry. For patients in recovery, utilizing technology can help shorten the often long road to…
Different System, Same Challenges: Long-Term Care Perspective From Canada
Kristin Helps, our Director of Client Operations, and I had the opportunity to speak about delivering Empathetic Care for Seniors Through Technology at the annual BC Caregiver’s Association Conference in…
