Patient Engagement Goes Mainstream: 5 Observations from HIMSS 2016
A walk through the trade show floor, and a glance at some of the sessions at HIMSS, quickly indicates that patient engagement is everywhere, which is great because an empowered…
Small Practice Medical Website Mistakes and How to Avoid Them
It’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the…
You saw that? Social Media Smarts for Physicians
A doctor grabs a drink with friends after work and afterwards posts a picture of himself and his friends, smiling with a beer in their hands. No big deal, right?…
EMR, EHR, PACS & VNA: Looking Beyond the Acronyms [Part Two]
By Dario Arfelli By Dario ArfelliThese Letters Have a Lot to Say about the Past, Present and Future of Healthcare ITLast week, Part I of this series looked at the motivations, challenges…
Are You Keeping Your Clinical Trial Candidates in the Dark?
Clinical trials are still struggling to recruit and retain participants, which results not only in staggering costs for trial sponsors, but also prevents patients from gaining access to new treatments…
4 Things That Could Happen in Health Reform
For every person that is happy with the way the healthcare system is set up, there will be another person who is vehemently against the ways things are run. With…
Blurred Lines: Angling for Advantage in the “New Normal” of the ACA
Would you rather get your healthcare from an insurance company or buy your health insurance from a hospital system? It may sound like a strange question, but it’s already a…
A New Way To Improve Primary Care Yet Reduce Total Costs
PCPs in the current reimbursement model are obliged for business reasons to see too many patients per day which of course means less time per patient. PCPs are frustrated…
Digital Analytics 101 for Healthcare Marketers: Blogging
In this installment for our series, Digital Analytics 101 for Healthcare Marketers, we provide short briefs on the What’s, Why’s, and How’s of digital strategy. This posts explores the impact…
Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today
Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership.Telehealth—and its various facets—continues to emerge as an important and…
