Reverse Innovation: What We Can Learn From Global M-Health
Whenever possible at conferences, I try to attend at least one session that is outside my particular area of focus and expertise. While almost everything at the recent HIMSS M-Health…
Addiction: The Road to Recovery After the Hospital
The prevalence of addictions has risen sharply in recent years. According to the CDC, 2.5% of people over the age of 12 have illegally used drugs in the past month.…
Diagnostic Reading: 5 Must-Read Articles From the Past Week
Time for another issue of Diagnostic Reading! This week we have included articles about using ultrasound for pediatric intussusception, big data, telehealth's biggest roadbock, cloud security, and EMR adoption.Skip Abdominal…
Is E-mailing with Patients a Good Idea?
Physicians speak with patients every day on the phone for a variety of reasons. Our practice now uses a portal system, giving patients access to some of their medical data…
Has CLL Defined Me?
I was asked that question recently at a patient advocacy forum. My immediate, knee-jerk reaction was “No.”Upon reflection, however, the answer is more complex and nuanced. I was asked that…
Why PPC Should Be a Long-Term Process For Healthcare Companies
We get it. You want leads now. Your business depends on it. We get it. You want leads now. Your business depends on it.When marketers often explain the differences between…
Head of the DOJ’s Antitrust Division Raises Concerns About Two Proposed Mega-Mergers Between Leading Health Insurers
Assistant Attorney General, Bill Baer, head of the Department of Justice's (DOJ) Antitrust Division, recently spoke at a Yale Law School conference about competition in the health care industry. While…
How to Improve Patient Relationship this Holiday Season
The holiday season is a time of giving, making memories, overeating and probably more than one family squabble. In addition to finding tips online on how to host the best…
What is “Arts and Health?”
By: Kira Tozer (@kiratozer) for Arts Health Network Canada (@artshealthca)Kira Tozer By: Kira Tozer (@kiratozer) for Arts Health Network Canada (@artshealthca)Kira TozerAlthough I’ve been working with Arts Health Network Canada…
Why “Visitors” is a Misleading Metric for Your Hospital Website
"Visitors" is a high-level metric that most hospital marketing teams measure in order to monitor website performance. However, although this metric can be useful, it can also be somewhat misleading.…
