A Go Live of EPIC Proportions
In exactly two weeks my office will “GO LIVE” with Epic EHR (Electronic Health Record) 2015. In exactly two weeks my office will “GO LIVE” with Epic EHR (Electronic Health…
Bad Blood: Orthopedic Surgeons vs. Hospitals
If you have a radio, you’ve probably heard Taylor Swift’s most recent number one hit, “Bad Blood.” Swift was probably not talking about a workplace feud, but the song got…
Let’s stop calling flu vaccine for the elderly “High Dose”
How high is that dose? How high is that dose?From everything I’ve been reading, the higher dose flu vaccine is very effective for older people. But I’m concerned that the name,…
Medicare Rates Set to Soar
The Fed is talking about raising interest rates and now Congress so far has failed to find a way to stave off an unprecedented premium increase for millions of recipients…
How to Get More Mileage out of your Healthcare Content
With so much buzz surrounding the huge role of content marketing in reaching today’s healthcare consumers, one critical factor is often overlooked: the importance of quality over quantity. Sure, it’s…
Eliminating Risk with Independent Review Organizations & External Reviews
We’ve been talking a lot lately about how and where Independent Review Organizations, or IROs, fit into denial management. The Peer Review process, which brings in an unbiased third party…
Why Your Marketing Strategy Should Include Direct Mail
As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts.A lot of companies opt for digital communications – pay per click, social…
What Healthcare Professionals can Learn from Sales People
Healthcare professionals have a lot of experience talking to patients, but they don't always have the training to actually carry out sales and marketing. As a provider, you want to…
The Most Innovative Patient Portal Features
Beginning with Stage 2 of Meaningful Use, patients and physicians have been increasingly required to use patient portals, with varied results. Perhaps this is due to a mismatch between what…
Jeb Bush talks a certain amount of sense on health care
Look at me, I think I have a new idea! Look at me, I think I have a new idea!Pity the poor Republican Presidential candidates. When it comes to healthcare,…
