Four Money-Wasting Marketing Mistakes Doctors Make
Has there been a dramatic up-tick in the number of marketing mistakes lately? Perhaps there’s some sort of business-blooper epidemic; a bug of sorts, making the rounds.I raise this mostly…
Breast cancer while uninsured: One woman’s story
Summary: “I must admit that I chose to be uninsured,” C. wrote to me. “My work does not provide health insurance and I looked into nystateofhealth.ny.gov during the fall of…
See you at the BBJ Future of Healthcare ‘Power Breakfast’
I’m excited to moderate tomorrow’s Boston Business Journal ‘Power Breakfast’ on The Future of Healthcare at the Mandarin Oriental in Boston. We have a great panel lined up:Steward Health CEO,…
Revenue Cycle Integrity Must Precede Data Analytics
The transition to value-based payment calls for healthcare systems to rethink and redesign care delivery across services lines. Service line management is well defined in the healthcare industry as…
Presenting at Stanford Medicine X
I’m excited to be returning to Stanford Medicine X (Sept. 25-27) this year to speak on a panel with Susannah Fox, Pam Ressler, Wendy Sue Swanson and Jodi Sperber. I’m…
Your Social Media Strategy: Get Started (or Get Serious)
Article Series: An excerpt from a forthcoming book by Mark Tager, MD, and Stewart Gandolf, MBA, for private practice physicians and healthcare administrators about reaching, recruiting and retaining private pay…
Partnering to Improve Quality and Safety: A Framework for Working with Patient and Family Advisors
A new resource from the American Hospital Association is available to help guide healthcare facilities as they work to improve their engagement of patients and their family caregivers. It builds…
Social Media and the Healthcare CEO
If leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital…
Concierge medicine 90210
LUX Health Network co-founder Akiva Greenfield LUX Health Network co-founder Akiva GreenfieldLUX Health Network bills itself as “the most exclusive, personalized, and comprehensive health care experience.” Its concierge-style primary care…
Healthcare Content Marketing: An Industry at the Tipping Point
There is a shift happening in the world of healthcare digital marketing. It's been happening for a while but it seems that very soon it will reach what Malcolm Gladwell…
