Why Your Marketing Strategy Should Include Direct Mail
As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts.A lot of companies opt for digital communications – pay per click, social…
What Healthcare Professionals can Learn from Sales People
Healthcare professionals have a lot of experience talking to patients, but they don't always have the training to actually carry out sales and marketing. As a provider, you want to…
The Most Innovative Patient Portal Features
Beginning with Stage 2 of Meaningful Use, patients and physicians have been increasingly required to use patient portals, with varied results. Perhaps this is due to a mismatch between what…
Jeb Bush talks a certain amount of sense on health care
Look at me, I think I have a new idea! Look at me, I think I have a new idea!Pity the poor Republican Presidential candidates. When it comes to healthcare,…
20 Hospitals Using Twitter to Attract, Engage and Retain Patients
As you well know, social media has become an essential platform for companies to promote their services and communicate with potential and existing customers. Most businesses have come to realize…
Video Interview of Jurrian van Rijswijk on #GamesforHealth @ Doctors 2.0 & You 2015 #doctors20
Gamification or using gaming techniques to incentivize and encourage participation cuts across all human activities. Gamification or using gaming techniques to incentivize and encourage participation cuts across all human activities.…
What is the role of Government and Industry Leaders in Patient Communication and the Patient Experience?
By Shirley Williams (@williampearl)Shirley Williams By Shirley Williams (@williampearl)Shirley WilliamsRecently, I was approached by eyeforpharma to support their upcoming 2016 Barcelona conference. Specifically, to support the Patient Experience: Empowering the…
The difference between doctors, patients and campaigns
I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It’s not something I consider myself to be an…
Green is the New Black: How the Healthcare Industry is Embracing Sustainability and Energy Efficiency
In today’s world of innovation and technology, almost every household and industry has been obsessed with ‘Going Green’. There has been a surge in awareness among individuals and companies alike…
5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization
Bill Gates once said back in 1996 that “Content is king”. Almost 20 years later, content has certainly become a major player in the world of healthcare marketing. According to…
