A Transitional Transformation
It took me a long time to admit to others and myself that I was a cancer patient. But after that, it took an even longer time to see myself…
How Healthcare Digital Marketing Campaigns Differ from Other Industries
The healthcare industry faces several unique challenges from other industries when it comes to their digital marketing. That may be one of the reasons this industry seems to be lagging…
Accountable Care and HealthIT Strategies Summit 2015: Still early days
Patients and providers both need to be empowered to deliver on the promises of the Affordable Care Act. That was the major theme and takeaway of the recent “Accountable Care…
Website Designs that Drive Patients Away From Your Medical Practice
Is your website design costing you patients? A website is a critical element in an overall physician marketing strategy. It serves as a portal for both potential and current patients…
Pill-Mill Crackdown Hurting Patients With Legitimate Pain
Florida has been plagued for years with the reputation of being the "pill mill capital of the country." Lawmakers needed to do something about prescription painkiller abuse. But, the…
BBJ power breakfast follow up
I enjoyed moderating today’s Boston Business Journal health care “power breakfast” with the CEOs of Blue Cross, Blue Shield of Massachusetts and Steward Health Care, and an EVP from State…
Emotion tracking tools –only for trivial purposes?
Who am i? Who am i?I was surprised that the Boston Globe’s (Waltham firm helps computers learn empathy by mapping the human face) highlighted such unimportant opportunities for the technology.…
5 Ways IROs Can Increase Your ROI
IROs can help control costs and save you money (and resources) when it comes to all sorts of claims, not just medical necessity; and if you’re stuck trying to choose…
Four Money-Wasting Marketing Mistakes Doctors Make
Has there been a dramatic up-tick in the number of marketing mistakes lately? Perhaps there’s some sort of business-blooper epidemic; a bug of sorts, making the rounds.I raise this mostly…
Breast cancer while uninsured: One woman’s story
Summary: “I must admit that I chose to be uninsured,” C. wrote to me. “My work does not provide health insurance and I looked into nystateofhealth.ny.gov during the fall of…
