Broward Health Agrees to Pay Almost $70M to Settle False Claims Act Allegations – Whistleblower Could Receive More Than $12M
On September 15, 2015, the Department of Justice (DOJ) announced that Broward Health, an operator of more than 50 health care facilities in South Florida, agreed to pay $69.5…
15 Ways A Doctor Can Get More Patients Using the Internet
As an online marketing consultant, specializing in the healthcare industry, I work with doctors and other healthcare professionals every day. One thing I hear more than anything else is (phrased…
Diagnostic Reading #45: Five Must-Read Articles From the Past Week
This week’s Diagnostic Reading focuses on duplicate imaging on emergency patients, medjacking, the cost doctors are paying for technology, tomosynthesis implementation, and the importance of setting up a data security…
Mercy Virtual’s Randy Moore: ROI isn’t good enough (Podcast)
https://healthbb.files.wordpress.com/2015/09/hbdew0040-david-e-williams-interviews-mercys-randall-moore.mp3 https://healthbb.files.wordpress.com/2015/09/hbdew0040-david-e-williams-interviews-mercys-randall-moore.mp3Randall Moore, MD. President of Mercy VirtualMercy Health has been doing big things in digital health. Last year I interviewed EVP Shannon Sock after he spoke in Boston. And recently…
A Transitional Transformation
It took me a long time to admit to others and myself that I was a cancer patient. But after that, it took an even longer time to see myself…
How Healthcare Digital Marketing Campaigns Differ from Other Industries
The healthcare industry faces several unique challenges from other industries when it comes to their digital marketing. That may be one of the reasons this industry seems to be lagging…
Accountable Care and HealthIT Strategies Summit 2015: Still early days
Patients and providers both need to be empowered to deliver on the promises of the Affordable Care Act. That was the major theme and takeaway of the recent “Accountable Care…
Website Designs that Drive Patients Away From Your Medical Practice
Is your website design costing you patients? A website is a critical element in an overall physician marketing strategy. It serves as a portal for both potential and current patients…
Pill-Mill Crackdown Hurting Patients With Legitimate Pain
Florida has been plagued for years with the reputation of being the "pill mill capital of the country." Lawmakers needed to do something about prescription painkiller abuse. But, the…
BBJ power breakfast follow up
I enjoyed moderating today’s Boston Business Journal health care “power breakfast” with the CEOs of Blue Cross, Blue Shield of Massachusetts and Steward Health Care, and an EVP from State…
