The Five-Year Medical Degree
Every five years, medical professionals are reinventing the wheel.That is according to Krista Maddox, Assistant Dean for the University of Cincinnati’s Nursing program, who estimates that the half-life for what…
Calculating the Lifetime Value of a New Patient for Your Medical Practice
When it comes to marketing your medical practice there is a distinct value you assign to new patients. This value is used to help you set marketing budgets and make marketing…
Telemedicine Is Easy, but Is It Effective?
Who says doctors don’t make house calls anymore? As a healthcare professional, it’s true that you won’t be knocking on a patient’s door to give a consultation and write a…
When Does Life End? Ask a Humble Doctor.
About a week before I write this, I met a man for the first time. Though it is unlikely that I will see him again, it is unlikely that I…
CMS – reimbursing providers for advance-care planning
I'm a firm believer in the importance of having conversations with family about end-of-life decisions and documenting advance directives or wishes. I'm a firm believer in the importance of having…
Ready for the eyeSelfie for diagnosing health problems?
Ok Google, am I healthy? Ok Google, am I healthy?I spoke last night to a friend who lamented that his teenage daughter seemed fixated on taking selfies of her eyeball…
Effective Healthcare Campaigns Start With These 4 Elements
In today’s heavily regulated, compliance-focused environment, healthcare marketers are definitely feeling the pressure to stick with bland, hyper-safe campaigns that hit the snooze button on their target customers. While it might…
Living Well with MPNs…
For the second year in a row, M and I were lucky enough to attend the Living Well with MPNs event held in Chicago. This event was hosted by Northwestern…
Medtech fundings in August 2015
Medtech fundings for August 2015 stand at $88 million, led by the $50 million funding of InVivo Therapeutics Corp.Below are the top fundings for the month thus far. (Revisit and…
The 5 Biggest Challenges Healthcare Leaders are Facing in 2015
2015 has been a big year of change for many healthcare systems. With this change, healthcare leaders have been faced with many challenges, including complying with new federal regulations and…
