What It Takes to Write a Great Case Study
Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic.In the world of…
Obamacare Subsidies Continue, Court Rules. Now Let’s Get to Work.
Summary: The Affordable Care Act’s health insurance subsidies to low-income people will continue, the Supreme Court ruled. In a much-anticipated ruling on the challenge to the law, the government won.…
Diagnostic Reading #33: Five Must-Read Articles from the Past Week
It is time for another issue of Diagnostic Reading. This week we focus on the U.S. Supreme Court ruling on the Affordable Care Act, quality in radiology, patient and radiologist…
King v. Burwell: A Frivolous Lawsuit
What do you think will happen to Obamacare if I press this button? What do you think will happen to Obamacare if I press this button?Some are surprised that Chief…
Is Gastric Bypass the Right Choice?
Bariatric surgery, including gastric bypass surgery, has become a popular remedy for obesity in this country. Hospitals have weighed in on this issue and are marketing this service directly to…
A 12-Point Checklist For Healthcare Web Content Management
Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how…
Blister Pack Adoption Increases Medication Adherence, Save Lives
The United States health care system proves that cost doesn’t always equate to quality. The U.S. health care industry is the most expensive in the world, but it underperforms on…
Are Wearables the Future of Clinical Trials?
The wearables market will be worth a whopping $12.6 billion by the year 2018, according to Statista. With the FDA now granting approval to wearable devices for use in clinical…
Social Media and Healthcare: Creating a Healthy Relationship
As of January 2014, The Pew Research Center calculated that 74% of all adults who were active online used social networking sites*. In the realm of healthcare, consumers are taking…
Summer: The Best Season for Healthcare Marketing
When you think of summer, your mind probably drifts to summer vacations and other forms of relaxation. Chances are that work is slow, too, and that your competition is also…
