Is Gastric Bypass the Right Choice?
Bariatric surgery, including gastric bypass surgery, has become a popular remedy for obesity in this country. Hospitals have weighed in on this issue and are marketing this service directly to…
A 12-Point Checklist For Healthcare Web Content Management
Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how…
Blister Pack Adoption Increases Medication Adherence, Save Lives
The United States health care system proves that cost doesn’t always equate to quality. The U.S. health care industry is the most expensive in the world, but it underperforms on…
Are Wearables the Future of Clinical Trials?
The wearables market will be worth a whopping $12.6 billion by the year 2018, according to Statista. With the FDA now granting approval to wearable devices for use in clinical…
Social Media and Healthcare: Creating a Healthy Relationship
As of January 2014, The Pew Research Center calculated that 74% of all adults who were active online used social networking sites*. In the realm of healthcare, consumers are taking…
Summer: The Best Season for Healthcare Marketing
When you think of summer, your mind probably drifts to summer vacations and other forms of relaxation. Chances are that work is slow, too, and that your competition is also…
In These 10 States, Cost-of-Living and Cost-of-Care Are Dramatically Different
It’s widely known that it costs a lot more to live in some parts of the country than others. Off the top of your head, you can probably name New…
Precision Medicine Still Waits for the “Aha” Moment
The precision medicine market is growing fast. But for some leading doctors, not fast enough. That's the view of Dr. The precision medicine market is growing fast. But for some…
Long Term Care Insurance: Narrow Framing Is Not the Problem
Who are you calling a narrow framer? Who are you calling a narrow framer?Health Business Blog readers know the Wall St. Journal is among my favorite publications, but I have to…
How To Find Amazing Medical Market Statistics on Physician Activities and Reimbursement
I am an information geekNot many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working as an analyst…
