Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?
Click Here; Call Now; Sign Up Today. These short phrases appear every day on websites, blogs, advertisements, and other marketing material. The words, designed to prompt you to take immediate…
Physicians Agonize About Salary Negotiations
If you get the butterflies at the thought of negotiating with a hospital CEO or practice administrator or even a fellow physician, you are not alone. If you get the…
Big Names Changing the Future of Personalized Patient Care
In recent years, health technology has advanced dramatically. With these developments has come increased access to and understanding of genetic, environmental and clinical information for patients. These dramatic changes in…
Should You Give Up on ACOs?
Anytime a major change occurs in healthcare, and organizations are asked to change the way they operate, the first thing they should consider is the bigger picture; the risk-benefit analysis…
Physicians Finding the Joy in Population Health
Practicing medicine today can be very challenging. A recent RAND study recommended that “reducing the cumulative burden of rules and regulations may improve professional satisfaction and enhance physicians' ability to…
Hospital Marketing and Ebola: Communication and Education Needed
As the focus of the healthcare community in this country turns to Ebola containment, the question is how can hospital marketers handle the press regarding this potential epidemic? As the…
Are Electronic Medical Records Really Causing a Crisis?
When someone dies of a treatable illness, fingers start pointing. When someone dies of a treatable illness, fingers start pointing. In the October 13, 2014 New York Times article, “With Electronic Medical…
Massachusetts Insurance Companies Reveal Health-Cost Calculators
Summary: Massachusetts is live with its effort to reveal health care prices. As of Oct. 1, insurance companies were bound to reveal what insured people will pay for procedures, and…
The Importance of Time in Orthopedic Patient Payment Collections
When it comes to collecting payments for orthopedic services rendered, time is the enemy. As time passes, the likelihood for reimbursement decreases. What can a practice do to ensure the…
The Public Physician: @Doctor_V guest on #hcsmca
33 charts was one of the first blogs I followed and Dr. Bryan Vartabedian (@Doctor_V) one of the first people I followed on Twitter. Through his blog, I feel I get…
