Marketing Home Health Care: A Major Opportunity in the United States
We write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point…
Is a Slide Presentation a Worthy Medical Device Marketing Tool?
How important is it to add a slide program to your marketing toolbox? One of the reasons medical device marketing is such a challenge is because it is hard to put…
HPI Safety Summit: Communication Key Component of High Reliability Journey
The cab driver that took me to the Cincinnati airport as I left the HPI Safety Summit last week was from Ethiopia. He had made a point to say “east…
Sensors Offer New Power to Improve Health
Have you ever thought about how we evolved and the implications for health care? For millennia, we sought the help of a physician when we sensed something awry in our…
The ABCs of Specialty Pharmacy
Anyone who has ever had the displeasure of heading to the pharmacy to fill a prescription sans insurance knows that the cost of prescription drugs can be sky-high. If these…
CVS: Drugs, Tobacco…and Guns?
Smoking gun pharmacy network, anyone? Smoking gun pharmacy network, anyone?CVS is placing healthcare at the core of its growth strategy, intentionally favoring healthcare over retail. That was evident recently, when CVS decided…
Is Meaningful Use Working? How Can Innovators Encourage EHR Adoption?
Earlier this year NueMD created a nice looking Meaningful Use Infographic — asking the question whether MU was helping or hurting EHR Adoption. I loved the summary but I wanted to dig…
Swamped: America’s Health Care System Is Drowning in Misery
High TideHardly anyone is happy. Patients aren’t getting the care they need. Doctors can’t give the care they want. Drug companies aren’t making enough money (ask them). Employers moan they…
Impact of Payer Mix Shift on Orthopedic Practice Payments
In order to maintain a healthy revenue stream, it is key that your practice has a well-balanced mix of payers. If your revenue stream seems to be sagging it could be that your payer mix…
Diagnostic Reading: Five Must-Read Articles from the Past Week
This week’s Diagnostic Readings include a preview of the 2014 RSNA conference, the impact of politics on the field of radiology, advice to improve patient engagement and more. Check out…
