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Physician Marketing, Medical Practice Marketing, Content Marketing
Business

Marketing Your Medical Practice by Creating a Video Library

Video marketing has gained in popularity in the medical profession over the years for two reasons: it is cost-effective and it works. In 2011, a Pew Research Center survey said…

Jonathan Catley
Jonathan Catley
September 20, 2014

Waiting for HIPAA Clarity? Who Has Time?

I recently read that the App Association (aka ACT) is lobbying Congress to promote

David Harlow
David Harlow
September 19, 2014
hospital marketing job
BusinessFinanceHospital Administration

How to Protect Your Hospital Marketing Job and Career

One “certainty” about healthcare reform, and the continuing effects of the Affordable Care Act, is that there is no certainty…except that change is universal and it will continue. One “certainty”…

Stewart Gandolf
Stewart Gandolf
September 19, 2014
live-tweeting conference
Social Media

Beyond the Buzz: Live-Tweeting the Medicine X Experience

In the world of healthcare conferences, there is one event that outshines the rest when it comes to utilizing social media. Medicine X, Stanford Medicine’s premier conference on emerging health-care technology…

Marie Ennis-O'Connor
Marie Ennis-O'Connor
September 19, 2014
ebola virus
Global HealthcareNewsPublic HealthTechnology

What the Ebola Outbreak Shows Us About Modern Health Technology

Unfortunately, emerging disease outbreaks are nothing new. However, the current Ebola virus outbreak in Africa is showing us more than just the cracks in international public health response effectiveness. The…

Patti Doherty
Patti Doherty
September 19, 2014

Republican States Swallow Their Pride on Medicaid Expansion

Time to swallow it, fellas, and expand Medicaid Time to swallow it, fellas, and expand MedicaidPennsylvania and now Utah are joining other Republican-run states that have decided to say yes…

DavidEWilliams
DavidEWilliams
September 19, 2014
URAC IRO Accreditation
BusinessFinanceHospital AdministrationMedical EthicsMedical RecordsPolicy & LawPublic HealthWellness

Why Outsourcing Your IRO Is a Good Idea

IRO | Decision Making In any industry and, in some regards, in any life –  there are times when an outside perspective is the difference between progress and an impasse.…

Abby Norman
Abby Norman
September 18, 2014
baby pictures
BusinessHospital AdministrationMedical EthicsMedical RecordsPolicy & LawSocial Media

Are Those Cute Baby Pictures in the Doctor’s Office Offending HIPAA?

Baby pictures have a nearly universal “human touch” appeal. On the social media scale of cuteness, engagement and share-ability, babies, kids and grandkids are right up there in popularity with…

Stewart Gandolf
Stewart Gandolf
September 18, 2014
Jain and Merck
DiagnosticsHealth ReformHospital AdministrationMedical InnovationsMedical RecordsTechnology

How Merck’s Jain is Helping Pharma Catch up to the Digital Health Movement

Follow Dr. Jain on Twitter Follow Dr. Jain on TwitterBig Pharma has a reputation of being late to the digital health game. Slowly but surely, that’s changing.Pfizer is working with…

Deanna Pogorelc
Deanna Pogorelc
September 18, 2014
Evaluating Doctor Conduct
BusinessHealth ReformHospital AdministrationMedical EducationMedical EthicsNewsPolicy & LawPublic Health

Taking a Fresh Look at Disruptive Physician Conduct

The reason that I entitled this post “A Fresh Look at Disruptive Physician Conduct” is that I was pleased that it had been selected for presentation at a major surgical meeting.…

Ken Cohn
Ken Cohn
September 17, 2014
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