How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing
Paul Matsen Cleveland Clinic Paul Matsen Cleveland Clinic Stewart Gandolf, CEO of Healthcare Success talks with Cleveland Clinic’s Chief Marketing and Communications Officer Paul G. Matsen. Mr. Matsen will be speaking…
5 Trends in Healthcare Reimbursement
The subject of physician compensation is a hot one as of late. With all the changes in the financial sector of healthcare, and the push to save money, there has…
Apple Health App: A First Taste
I was brave (or stupid enough) to download iOS8 on my iPhone 5 early yesterday morning at Boston’s Logan Airport. Luckily the update completed before I had to get on the plane.…
How to Build Realistic Patient Expectations with Hospital Marketing
One of the biggest challenges for hospital marketers is balancing patient expectations with the patient experience. One of the biggest challenges for hospital marketers is balancing patient expectations with the…
Multibriefs: Exclusives for Healthcare Administration Associations
Over the years I've contributed articles to several publications, and often repeatedly, because we have built up a mutually beneficial relationship. As a writer, I think any of them will…
Daniel’s Ice Bucket Success Story
Daniel with his friends Daniel with his friendsI wrote a blog a few weeks ago about my Seattle friend, Daniel Mulhaney, who is slowly fading away with the terrible illness…
Have ACOs Failed to Incentivize Providers?
Since there has been an ongoing and rather enormous shift away from fee-for-service models, payers are tasked now more than ever being with finding a place for financial incentives to…
Capitalize on Better Clinical Trial Design with Improved Clinical Trial Recruitment
An August 13 Forbes.com article by Henry I. Miller and S. Stanley Young asked whether designing better clinical trials would be helpful in lowering development costs and yielding more new…
Protected Health Information Security: You Should Be Worried
It seems like every day, we hear another story in the news about a breach of security that caused personal health information and financial information to be lost or stolen…
Why Healthcare Should Sweat “The Small Stuff” When It Comes to Health Data Security
In the five years since the passing of the 2009 HITECH Act, more than 30 million people in over 900 various cases have been affected by breaches of secure healthcare…
