Valuable Marketing Lessons Doctors Can Learn from Nordstrom
For the sake of a convenient label, let’s call it the Nordstrom Syndrome. Doctors of various professional disciplines come to me, with some regularity, exhibiting symptoms of this (marketing) condition,…
7 Healthcare Marketing Stumbles and Blunders
Physicians, as a rule, tend to be risk adverse. The science base of healthcare, combined with training, continuing education, and experience in practice, can make medical risk manageable. Physicians, as…
Top 5 Reasons Physicians Are Unhappy
Research completed by Jackson Healthcare yielded an incredible array of data on physician satisfaction. While healthcare is increasingly interested and motivated to obtain and analyze patient satisfaction, perhaps not enough attention…
Medical Complications Torture Doctors, Too
If you are a physician like me who performs procedures, then rarely you will cause a medical complication. This is a reality of medical life. If perforation of the colon…
10 Digital Health Mavens to Watch – And Why We Need You to Pick Yourself
"Pick yourself."Seth Godin, the noted marketer (and in my mind, psychologist and self-help guru) says this often. "Pick yourself."Seth Godin, the noted marketer (and in my mind, psychologist and self-help…
The Information Junkies in Your Support Group
Do you have information junkies in your support group?It happens all the time. Do you have information junkies in your support group?It happens all the time.You have a support group member…
The “7 Deadly Sins” That Lead to Preventable Readmissions
Preventable readmissions are a top focus for healthcare administration due to recent Medicare penalties. Preventable readmissions are a top focus for healthcare administration due to recent Medicare penalties. Starting October…
Designing for Health and Happiness
Yesterday my feed sent me an interesting article on the iMed Apps website. The Slideshare below by David Sobel, Director of Patient Education and Health Promotion for The Permanente Medical Group…
How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing
Paul Matsen Cleveland Clinic Paul Matsen Cleveland Clinic Stewart Gandolf, CEO of Healthcare Success talks with Cleveland Clinic’s Chief Marketing and Communications Officer Paul G. Matsen. Mr. Matsen will be speaking…
5 Trends in Healthcare Reimbursement
The subject of physician compensation is a hot one as of late. With all the changes in the financial sector of healthcare, and the push to save money, there has…
