Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog
"No medical social media strategy would be complete without a plan for a blog" ~ Dr Howard J. Luks, MD. "No medical social media strategy would be complete without a…
8 Things CFOs Must Know About Health Reform
Whether a Chief Financial Officer is running the fiscal operations of a hospital system, an insurance company or a company that simply employs individuals with health coverage, the decision-making process for sustainability…
VCs Are Investing Heavily in Healthcare
$6.4 billion. That’s the amount of funding that VCs pumped into Healthcare in 2013 according to CB insights. Granted, 67% of that funding went to Medical Devices, Drug Development, and…
The Importance of Link Copy in Your Online Marketing Campaigns
Site links are a powerful way to shorten your conversion funnel. Properly used, site links make your website a better stop for visitors and your business as they: Site links…
The Second Wave of Healthcare Informatics
As I noted in last week’s post, I’ve recently returned from a Healthcare Executive Leadership Summit in Washington, D.C., sponsored by McKesson. Among some of the other invited keynote speakers at…
5 Best Billing Practices for the Bundled Payment Initiative
The Medicare bundled payment initiative seems to be gaining traction among healthcare facilities and providers.Following are 5 practices that have proved helpful for private practitioners trying to move to this…
Developing Clinical Pathways
When it comes to patient safety, the best way to be prepared is to develop evidence-based plans and strategies to guide patients through the healthcare system. These plans are called…
Enhance Brand Awareness Through Meme Marketing
If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering as you attempt to garner likes and retweets. Don’t worry — you’re not…
5 CDC Social Media Activities That Influenced Online Conversations About Ebola
While CDC’s Ebola response efforts surge overseas to help stop the outbreak at its source, at home, CDC corrects misinformation and addresses public fear of a virus unknown to most…
7 Viral Marketing Lessons from the ALS Ice Bucket Challenge
It’s a pop culture mash-up between a “double-dog dare” and a selfie with a cause.Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success…
