Enhance Brand Awareness Through Meme Marketing
If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering as you attempt to garner likes and retweets. Don’t worry — you’re not…
5 CDC Social Media Activities That Influenced Online Conversations About Ebola
While CDC’s Ebola response efforts surge overseas to help stop the outbreak at its source, at home, CDC corrects misinformation and addresses public fear of a virus unknown to most…
7 Viral Marketing Lessons from the ALS Ice Bucket Challenge
It’s a pop culture mash-up between a “double-dog dare” and a selfie with a cause.Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success…
Caring Relationships
Small is BeautifulJuxtapositions are thought-provoking. Comparing diverse ideas from several sources often results in new insights and perspectives. Last week’s Tao of Caring post explored the differences between physicians who…
Good Riddance to Routine Pelvic Examinations
So much in medicine and in life is done out of habit. We do stuff simply because that’s the way we always did it. Repetition leads to the belief that…
Massive Data Breach: Time for Sports Analogies?
In reading an account of the recent attack on Community Health Systems that netted the bad guys
How Telehealth Will Support the Triple Aim
Triple Aim 101 You’ll recall that the Centers for Medicare and Medicaid has adopted the concept of The Triple Aim to serve as a guiding light for healthcare organizations to improve…
Collecting Small Patient Balances: A/R Best Practices
2014 has certainly had the medical profession dealing with major changes in every facet of healthcare. From procedure documentation and coding, to billing and coding policy changes, and even the…
Why Video Matters in Hospital Marketing
Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Is video a powerhouse marketing tool for…
Curmudgeons and Physician Branding: Dr. Russell Faust
What do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health…
