Narrow Networks: Get Used to It
Many health plans unveiled “narrow network” plans recently as part of the Affordable Care Act. These plans cover a limited number of doctors, hospitals and other providers and often pay…
Shared Risk Reimbursement: 5 Challenges and Opportunities for Radiology
Accurate and efficient radiology billing can prove tricky, especially with so many factors influencing the final outcome. Still, maintaining a healthy revenue stream is possible for any healthcare provider so…
Why Mobile Apps Will Become Synonymous with Patient Care
Mobile Internet usage has become a large part of our everyday lives. From banking to finding a parking spot, there's an app to help. As more and more businesses are…
Interview with Healthcare Digital Futurist Fard Johnmar [PODCAST]
Have you ever wanted to be a time traveler? That's how I felt during my conversation with Fard Johnmar, healthcare digital futurist and co-author of "ePatient 2015 - 15 Surprising…
Grow Your Medical Practice’s Patient Volume by Marketing to New Movers
More than 14 percent of the U.S. population moves each year, according to Melissa Data. More than 14 percent of the U.S. population moves each year, according to Melissa Data.…
9 Success Keys: How to Make Your Social Media Truly Engaging
The words “social media” and “engagement” seem to be joined at the hip. In healthcare marketing—including outreach from a medical practice, or a hospital—social media (SM) is broadly understood to…
Connected Health as a Therapeutic
I heard the other day that by 2017, 50% of the pharmacy spend in the U.S. will be on specialty pharmacy. It seems this is driven by two phenomena. The…
7 Tips to Create an Awesome Wellness Program
As wellness becomes a more formal staple within the healthcare landscape and business environment, we are hearing from clients and participants of wellness programs about the components that would truly…
Forget Patient Advocacy: Be a Patron of Patients
No doubt your marketing plan contains a mélange of patient KOL tactics. Maybe some brand ambassadors and even a blogger summit if you are really adventurous. The goal of these…
Top 10 ICD-10 Codes You Won’t Believe Are Real
ICD-10: Coming to a Hospital Near You (eventually).The hassle of adopting ICD-10 has only just begun for some - others might imply that they’ve been waiting for it for years,…
