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Hospital Marketing, Patient Engagement, Cleveland Clinic, Healthcare Marketing
BusinessHospital Administration

Navigating the Hospital Maze: Is Poor Design Destroying Your Branding?

You don’t feel well, you have anxiety about your appointment, and to add insult to injury — you’re lost. It’s a scene that plays out every day at thousands of…

Jonathan Catley
Jonathan Catley
July 29, 2014
Image
BusinessPolicy & Law

Meeting the Deductible: Cancer Drugs, Insurance and a Happy Ending

Summary: Denied claims, long arguments, an eternity spent on hold arguing over a bill? Yes. But! Sometimes there are happy endings in the conversation with the billing office and the…

Jeanne Pinder
Jeanne Pinder
July 29, 2014
Is Big Data going too far?
Business

Big Data Could Bring Your Credit Card History to Your Doctor

Your Doctor Knows You’re Buying CigarettesImagine if your doctor could see your credit card transactions. They’d know when you were going out to eat, skipping out on your gym membership,…

Abby Norman
Abby Norman
July 29, 2014

FDA Social Media Guidance: Hangout on Air

Last month, the FDA released draft guidance on social media and internet platforms with character space limitations and a separate draft guidance for correcting misinformation posted online. Some of us…

David Harlow
David Harlow
July 29, 2014

2014 Medicare Payment Cuts for Radiology Services

In 2014, radiology practitioners are facing a rapidly-shifting professional landscape.  New technology, changes in healthcare laws, as well as the advancement of coding protocols used for reimbursement have all had…

Andy Salmen
Andy Salmen
July 29, 2014

Effective Technologies for Wound Hemostasis, Sealing and Closure

See the pending 2014 Report #S192, “Worldwide Surgical Sealants, Glues, Wound Closure and Anti-Adhesion Markets, 2013-2020″. See the pending 2014 Report #S192, “Worldwide Surgical Sealants, Glues, Wound Closure and Anti-Adhesion…

PatrickDriscoll
PatrickDriscoll
July 28, 2014

Why 1 + 1 = 10 for Physicians and Information Technologists

An article in Becker’s Hospital Review caught my attention this morning, not specifically because of the topic but rather because of what it portends for the careers of physicians and health IT…

Bill Crounse
Bill Crounse
July 28, 2014

How Big Data Hadoop Can Save Patients from a Crippling Healthcare System

Of all of the OECD countries, the United States has the highest total health expenditure per capita. In 2011, we spent $8,508 per capita1. That’s an annual expenditure of 17.7%…

Michele Nemschoff
Michele Nemschoff
July 28, 2014

Medicaid Should Not Impoverish Doctors and Hospitals

Medicaid beneficiaries deserve the same access to healthcare services and products as people with commercial insurance or Medicare. But since Medicaid pays doctors and hospitals 27 to 65 percent less than commercial health plans (according to…

DavidEWilliams
DavidEWilliams
July 28, 2014
Digital Marketing, Physician Marketing, Medical Practice Marketing, Healthcare Marketing
BusinesseHealthSocial Media

How Physicians Can Leverage Online Tools to Improve Marketing Strategies

In today’s technological savvy world, it is not enough for a physician to rely on referrals or word of mouth to build a patient base. Running a private practice is…

Jonathan Catley
Jonathan Catley
July 28, 2014
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