Why EHRs are Key to Better Clinical Data
You cannot manage what you cannot measure. What you cannot measure, you cannot improve. These management adages are particularly resonant when it come to electronic health records (EHRs) and medical…
Targeted Local Medical Marketing: Quickly Build Your Online Presence
People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part…
Delivering High Quality Healthcare: Measure, Improve, Measure Again
I continue to be amazed by the magical thinking that is swirling around electronic medical records. On one level, I completely understand it. A hospital or clinic invests tens of thousands, sometimes…
Medical Professionals: Protect the Online Reputation of Your Practice
The healthcare industry, for better or worse, is an INDUSTRY, and as such is forced to adhere to the same marketing principles and strategy as any other in the business…
Making Health Addictive: Use Unpredictable Rewards
Since my presentation at the 2013 Connected Health Symposium, “Making Health Addictive,” I’ve been posting on this topic in order to explain some of the concepts in more detail and…
HIPAA Marketing Rule Guidance: Better Than Nothing
The HITECH Act made some significant changes to the HIPAA Privacy Rule, updating some provisions and increasing protections for individuals. The HITECH Act made some significant changes to the HIPAA…
UW Medicine’s Journey to Become an Accountable Care Organization
As part of the newly forming Health IT community in Seattle, the Unversity of Washington and the Washington Biotechnology and Biomedical Association have partnered on the “Health Innovator’s Collaborative,” which…
Venture Capital Fantasyland: Venrock’s Proposal to Reform Drug Development
Here come the dancers one by one,Your mamas calling but you’re having funYou’ll find you’re dancing on a number nine cloud
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A Summary of the HIPAA Privacy Rule
The Health Insurance Portability and Accountability Act (HIPAA)’s Privacy Rule focuses on the rights of an individual to control the use of his or her protected health information (PHI). The…
Hospital Readmission Data for All Payors
Efforts to reduce hospital readmissions have been focused on a handful of diagnoses and on government payors (primarily Medicare). In order to get a handle on the roughly 15% of…
