Are You Ready for Medicare Part E?
If not, you may want to avoid shared savings programs (Accountable Care Organizations “ACOs”, Bundled Payments) or other risk sharing reimbursement arrangements. If not, you may want to avoid shared…
What Is the True Value of a New Patient?
When you work in the lead generation business as we do, and your stock-and-trade is proving the return on investment you provide your client(s), one of the key questions that…
FDA Perspective on Rare Diseases
Rich Moscicki, M.D., Deputy Center Director for Science Operations, FDA spoke to an audience of 75 senior physician executives from the Boston CMO Network on April 7, 2014. The event…
Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing
Have you got it yet? It’s bigger, bolder, and brighter. It’s the new Twitter profile, and it’s coming to a Twitter account near you. Have you got it yet? It’s…
Data, Sensors and Shoes: Conjecture Behind Nike’s Rumored Departure from Wearable Devices
Anyone over 40 years old remembers the 1986 Nike television ad featuring Michael Jordan and Spike Lee, with Jordan performing feats of basketball prowess wearing his signature Air Jordans and…
Want to Grow Your Medical Practice? Think Like an Entrepreneur
Your medical practice is a business. Yet many people who own or are partners in a medical practice neglect that important detail. As a business owner or entrepreneur, there are…
Patient-Centered Physicians Have Lower Diagnostic Testing Costs
For many physicians, the term “patient-centered” conjures up fears of longer office visits and patients demanding expensive diagnostic tests and procedures they don’t need. For many physicians, the term “patient-centered”…
Benefits of ACOs to Both Patients and Providers
Summary: Accountable Care Organizations (ACOs) are gaining in popularity as a result of the Affordable Care Act. Summary: Accountable Care Organizations (ACOs) are gaining in popularity as a result of…
Monash Health Benefits from a Vendor-Neutral Archive
As part of its RIS/PACS implementation, Monash Health in Victoria, Australia, has implemented a vendor-neutral archive (VNA) to store, secure, and access its medical images and other clinical data. As…
Are You Seeing Greater Consumer Scrutiny of Healthcare Prices? You Will
More and more, I hear from healthcare colleagues that the number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific procedure or drug…
