An Open Letter to Tom Brokaw About Cancer
Dear Tom (I am calling you that instead of “Mr. Brokaw” because, like millions of Americans, I feel like I know you personally), Dear Tom (I am calling you that…
Are Medical Company Taglines Becoming Redundant?
Are Medical Company Taglines Becoming Redundant? Some claim that taglines are becoming obsolete. I read a post by Nicola Ziady a few days ago titled, “Hospital Taglines – Are they…
Should Hospital PR Engage Journalists with Social Media?
It is generally accepted that journalists prefer hospital PR folks to contact them on Twitter, rather than by phone or email, forcing them to make their pitch, sell the story…
Despite the Penalties, Physician Visit Innovation Is Progressing
One morning, Arthur Tyson woke up with a nose bleed at his home in rural North Carolina. He otherwise felt fine. Tyson, a 70-year old heart attack survivor, lives with…
How Many Patients Should a Primary Care Physician Care For?
The answer is probably about 1000 or less. But most primary care physicians (PCPs) have a panel of perhaps 2,500 patients and often more. Why the dichotomy?As insurers have held…
Do You Check Online Doctor Ratings?
A new study has found that one in four consumers rely on online ratings when choosing a physician. The findings are based on a nationwide, survey of 2,137 people taken…
What Is Your Online Marketing Data Trying to Tell You?
How to Use Prior Period Analysis in Google Analytics How to Use Prior Period Analysis in Google AnalyticsBuilding web sites and actively managing online marketing campaigns for our healthcare clients…
The ePatient and His/Her Physician: What’s the Way Forward?
On February 18th we gathered a panel from across three continents to discuss e-patient and physician relations in our latest Doctors 2.0 & You Google hangout. On February 18th we…
Long Term, Health Spending on State and Local Government Workers Outpaces Medicaid
In a previous post I reported that health benefits for government workers cost 40 percent more than benefits for private-sector workers. This extra cost imposes a significant burden on taxpayers. Researchers…
Up Next for Care-Hacking Startups: Transforming Data into Action
First published on MedCityNews.com. Digital health futurist Fard Johnmar has a great way of describing the movement under way in consumer health engagement — he calls it care hacking. First published…
