5 Fun Healthcare Tools to Help Build Patient Relationships
Health professionals are on the frontline of care. They splint broken bones, prescribe medicines for coughs, and operate on failing organs. In many situations, they work in reaction to an…
Generating Press Release Ideas for Your Medical Practice
The press release is nearly a century old and is still thriving — for good reason. It's an effective storytelling tool when done right. If you want to get more exposure for…
Why Hospitals Need A Performance Program Officer
Hospitals, like other businesses, have become successful managing a discrete service for a predetermined reimbursement. It could be an inpatient stay, emergency room visit, outpatient clinic visit or other services.…
Ways to Make Your Images Work for You
Images are key to achieving social media success – and that includes the world of healthcare. Graphic elements create conversation, inspire engagement and hopefully culminate in the addition of new…
Healthcare IT Supports Value-Based Purchasing
In the small town of Visalia in California, the Kaweah Delta Medical Center found a way to use IT to support efforts to improve its financial, clinical, and patient outcomes.…
Talking Healthcare with Martha Coakley, Attorney General and Candidate for MA Governor
In this podcast interview, Martha Coakley, Attorney General and Democratic candidate for Governor of Massachusetts, discusses her views on healthcare with healthcare busin In this podcast interview, Martha Coakley, Attorney…
One-on-One Cancer Support Empowers Patients
“I've been there. I beat it. And so will you," says Jonny Imerman, cancer survivor and founder of Imerman Angels, a cancer support group that matches cancer survivors to cancer…
5 Ways to Target Your Medical Practice’s Search Marketing Ads
Search marketing and pay per click (PPC) advertising can put a bite in your medical practice's marketing budget if not executed properly. However, with a carefully managed campaign, you can…
Why Transparency Matters More Than Ever
Relationships are important in rare—and so are reputations. Rare disease communities are often small and closely knit. Patients and caregivers rely on each other for advice, opinions, and support. Relationships…
