15 Minutes Could Save You…Nothing in Medical Bills
Two medical bills arrived in the mail over the weekend. One requested $525 for a specialist office visit, another $250 for a routine colonoscopy at a hospital. Since I don’t…
#SXSW2014’s Healthcare Innovation Agenda
Last Friday marked the start of SXSW 2014 in Austin, TX — a meeting that pulls creatives and innovators from healthcare, media, film, tech and more, to learn, exchange ideas…
ESR’S EuroSafe Imaging: Supporting and Strengthening Medical Radiation Protection
ECR 2014 is hardly a day old and ESR has already made a splash with its new initiative, EuroSafe Imaging–a mission “to support and strengthen medical radiation protec ECR 2014…
5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans
Depending on fiscal year cutoffs, hospitals utilize different timeframes for establishing budgets. If your fiscal year marketing budget is up for review soon, it may not be as simple as…
Almost Anyone Can Claim ObamaCare Tax Credits
What to make of the Center for Medicare & Medicaid Services’ notice that it will pay out retroactive ObamaCare premium tax credits and cost-reducing subsidies to people who have not…
The Real Medical Tricorder: When Science and Fiction Collide
Just the other day, the esteemed Doctor Leonard McCoy * was telling me that medical tricorders—the TR-560 or other models—have been common Starfleet equipment as early as the 22nd centu…
5 Fun Healthcare Tools to Help Build Patient Relationships
Health professionals are on the frontline of care. They splint broken bones, prescribe medicines for coughs, and operate on failing organs. In many situations, they work in reaction to an…
Generating Press Release Ideas for Your Medical Practice
The press release is nearly a century old and is still thriving — for good reason. It's an effective storytelling tool when done right. If you want to get more exposure for…
Why Hospitals Need A Performance Program Officer
Hospitals, like other businesses, have become successful managing a discrete service for a predetermined reimbursement. It could be an inpatient stay, emergency room visit, outpatient clinic visit or other services.…
