Google Hangouts: A New Tool for Hospitals
Google+ has become a large question mark for many hospitals. If you don’t already use it, there’s plenty of reasons why every hospital and healthcare facility should have Google+, from…
Price Transparency: What to Do and What Not to Do
I’ve written about sky-high hospital prices in this blog, especially for uninsured patients who present at emergency rooms. A related issue is price transparency. In most normal transactions, it is…
The Not-A-Marketing Book Every Healthcare Marketer Should Read
Strictly speaking, ePatient 2015 – 15 Surprising Trends Changing Health Care is not a typical how-to marketing book. Strictly speaking, ePatient 2015 – 15 Surprising Trends Changing Health Care is…
Why Boomers Aren’t Early Adopters of Health Tech
There’s lots of talk about how wearable technology will impact healthcare and revolutionize the industry. That’s great. But not so fast. The real people who need this technology are Baby…
Positive Client Survey Results for a Russian Maternal mHealth Program
The Health and Development Foundation, a Russian NGO, recently carried out a national survey among participants of its maternal and child mHealth program, SMSmame. The Health and Development Foundation, a…
Emergency Physicians Give Emergency Care in America a D+
The American College of Emergency Physicians (ACEP) has just released a report card on Emergency Care in the US and it isn’t pretty. The overall grade was a D+, down…
How to Persuade, Charm and Convince: Marketing’s Rule of Three
The “Rule of Three” is a fun and easy-to-use “universal truth.” It can give your writing more impact, make your marketing more effective, and your advertising more persuasive. The “Rule…
Medical Identity Theft: How It Could Get You Killed
When considering identity theft, most people worry about getting their credit card information or social security number stolen. However, these are not the only types of identity theft you need…
Patient Recovery: It Takes a Village
I recently presented to a Cardiology Group on potential ways to address their hospital’s high readmission rate of patients discharged after heart failure and heart attacks (acute myocardial infarction). The…
Can a Mandated Health Benefit Violate a Corporation’s Religious Freedom?
There has been lots of brouhaha about the ACA mandate to provide contraception coverage. There are now two cases pending in the Supreme Court related to the mandate. One is…
